Direct Marketing Manager - Monster Hunter Now
Niantic Labs, creator of hit games including Pokémon GO, Monster Hunter Now, and Pikmin Bloom is seeking a Direct Marketing Manager to help shape the future of Monster Hunter Now by designing high quality game experiences that delight and engage our avid players. We’re a fast paced, multi-disciplinary team of game makers, software developers and creative professionals based in Tokyo, San Francisco, and Seattle. In this role, you will lead direct marketing from strategy through execution, streamlining lifecycle communications and driving player engagement, retention, and monetization; living up to the ambitious vision for Monster Hunter Now, helping merge the virtual with the real world and inspiring people to explore together!
Responsibilities
- Craft messaging strategies that are deeply aligned with in-game progression, event rhythms, and other strategic initiatives
- Drive end to end user communication implementation from planning to copywriting, creative production, and release
- Improve campaign performances through A/B testing, segmentation, and user survey insights
- Build trust and collaborate with Product, Live Operations, Product Marketing, Data Science, Community, and Design teams to align in-game progression, event rhythms, and overall messaging to direct communication
- Collaborate with Engineering teams to ideate, test, and release new in-game features designed to enhance or improve customer experiences for Direct Marketing channels
- Act as a driver of culture on the team, fostering learning, collaboration, player centricity, and excellence with an outcome oriented mindset
- Required in-office 3 days per week on Tuesday, Wednesday, and Thursday
Qualifications
- 5+ years experience in a hands-on lifecycle or growth marketing role, familiar with the standard methodologies of email, push notification, in-app message, and SMS channels, understanding lifecycle marketing and user journey optimization, preferably in the tech, gaming or mobile app industry
- Sound record of building and shaping the planning and execution of data driven marketing campaigns across communication channels including A/B experimentation.
- Experience in working closely with Product and Engineering team to set up attributes and triggered events based on user lifecycle management needs
- Solid HTML and debugging skills
- Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
- Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others
- Deep understanding and/or fandom of the Monster Hunter franchise
Please ensure that the résumé/CV you attach is written in English.
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
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