Director, Experience Strategy

RAPP Detroit is looking for a Director, Experience Strategy to join our award-winning Experience Strategy team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.



We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.


Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.


Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE

We are seeking a Director, Experience Strategy to lead strategic CRM and customer lifecycle marketing planning for a major enterprise client managing multiple brands across diverse customer segments. This is a rare opportunity to architect sophisticated, data-driven customer experiences at scale while leading a team of strategists and mentoring next-generation marketing leaders.In this role, you'll move beyond typical campaign planning to become a strategic partner and thought leader—proactively identifying opportunities clients don't yet know they need, architecting transformative customer journeys, and driving measurable business impact.

You architect enterprise-wide customer experience strategies that span multiple brands, channels, and customer lifecycle stages. You build business cases for transformative initiatives and identify white-space opportunities that drive competitive advantage.You translate complex data landscapes (first-party data, CDP, audience platforms, advanced analytics) into actionable customer insights and measurement frameworks. You establish clear KPIs, define testing agendas, and link marketing performance to business outcomes.You lead a team of strategists, guiding them to think bigger, work smarter, and develop professionally. You model strategic thinking, create a culture of continuous learning, and develop the next generation of thought leaders.You collaborate closely with creative teams to develop compelling briefs grounded in insights. You elevate creative work through thoughtful feedback and ensure strategic alignment across all customer touch-points.You stay ahead of industry trends in customer marketing, martech, data privacy, and AI. You bring cutting-edge perspectives to client conversations and position RAPP as a strategic innovation partner.

YOUR RESPONSIBILITIES

Strategic Development & Planning

• Architect comprehensive customer journey strategies across multiple brands, segments, and channels
• Develop integrated communication strategies that align with client business objectives
• Identify and pitch proactive strategic opportunities—before clients ask for them
• Build robust measurement frameworks, attribution models, and learning agendas
• Define testing roadmaps and optimization strategies to continuously improve performance
• Translate complex business challenges into strategic marketing recommendations

Team Leadership

• Lead and mentor a team of strategists, fostering growth and professional development
• Guide strategic thinking, challenge assumptions, and push the team to think bigger
• Ensure consistent quality of strategic deliverables across the account
• Develop talent within the team and model continuous learning
• Collaborate with fellow planners across the agency on best practices

Client Partnership & Thought Leadership

• Serve as a strategic trusted advisor to client leadership—understanding their business, priorities, and constraints
• Develop long-term strategic partnerships while delivering short-term tactical excellence
• Present strategic recommendations and lead client conversations with confidence and conviction
• Engage in thought leadership activities (speaking, industry participation, POV development)
• Stay informed on category trends, consumer insights, and competitive landscape

Collaboration & Integration

• Partner with creative teams to develop compelling, insights-driven briefs
• Collaborate with analytics partners to define KPIs, measurement approaches, and optimization plans
• Work with technology partners to ideate and activate innovative solutions (marketing automation, personalization, data activation platforms)
• Coordinate with account service teams to align strategic and business development objectives
• Bridge internal teams (strategy, creative, analytics, tech) for seamless execution

Market Intelligence & Continuous Improvement

• Evaluate syndicated research, industry reports, and emerging insights to inform strategy
• Conduct competitive and market analysis to inform positioning and messaging strategies
• Stay current on emerging technologies and marketing trends (CDP, AI/Machine Learning, first-party data, privacy regulations)
• Recommend process improvements and best practices evolution as the marketing landscape evolves

REQUIRED SKILLS: 

• Bachelor's degree required
• 10+ years in customer marketing, CRM, demand generation, marketing strategy, or related disciplines
• 5+ years in a senior strategic planning or leadership role
• Proven success leading teams and mentoring junior strategists
• Experience managing large, complex, multi-brand accounts
• Demonstrated success architecting end-to-end customer journey strategies
• Strategic Thinking: Strong ability to see the big picture, identify patterns, and develop forward-thinking recommendations
• Data & Analytics Fluency: Comfort with measurement frameworks, attribution modeling, testing methodologies, and driving optimization
• Martech Expertise: Working knowledge of marketing automation, CDP platforms, data activation, and personalization technologies
• Communication & Leadership: Excellent communication skills (internal and client-facing); natural leader with strong executive presence
• Customer-Centric Mindset: Obsessed with understanding customer needs, behavior, and the moments that matter most
• Creative Collaboration: Strong ability to partner with and elevate creative teams
• Curiosity & Learning Agility: Genuine passion for staying ahead of industry trends and adopting new approaches
• Client Partnership: Consultative approach; ability to build trust and influence client thinking
• Business Acumen: Understanding of marketing's role in driving business results; ability to connect strategy to revenue/growth

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $127,000 - $140,000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.