Director, Global Demand Events
$191k - $224k USD
For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.
Smartsheet is looking for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature demand-based event marketing capabilities. This role has expanded scope beyond sponsorship and corporate events. It sits at the intersection of strategy and execution of our global marketing events with a strong focus on qualified pipeline and revenue. As a senior leader and strategic consultant, you will define what success looks like for the Global Demand Events Marketing team and contribute to the operating model, programs, and execution frameworks required to deliver predictable pipeline impact across our customers.
You will balance global consistency with account-specific nuance, while serving as a senior voice for the strategic motions in global planning and prioritization.
You will report to our SVP of Marketing and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer.
You Will:
- Own the global strategy for third-party and proprietary events, defining the vision, standards, and playbooks for scalable, high-impact event execution across regions.
- Lead, mentor, and develop a high-performing team of event strategists responsible for planning and delivering 30+ annual proprietary and third-party events worldwide.
- Partner cross-functionally with Product Marketing, Growth Marketing, Content, Design, Sales, Marketing Operations, and Executive Leadership to align event programs with go-to-market strategy, product launches, and revenue objectives.
- Oversee flagship industry conferences, partner summits, and sponsorship activations—elevating brand presence, thought leadership, and customer engagement at key moments in the buyer journey.
- Manage end-to-end execution of Tier 1 global sponsorship programs, including budget ownership, agency and vendor selection, contract negotiation, production, and on-site delivery.
- Direct high-visibility global activations such as AWS re:Invent and other major industry events, delivering multi-million-dollar influenced pipeline and measurable ROI.
- Collaborate with regional and field marketing teams to localize global event strategies while maintaining brand consistency and operational excellence across markets.
- Establish and evolve performance measurement frameworks leveraging CRM and analytics platforms to track pipeline influence, attendee engagement, and program effectiveness.
- Drive operational rigor by building scalable processes, toolkits, and workflows that improve collaboration, increase efficiency, and support global program growth.
- Identify new event formats, partnerships, and experiential opportunities to continuously innovate and elevate the company’s event marketing approach in a fast-paced, high-growth SaaS environment.
- Serve as a strategic advisor to senior leadership, using insights and results to inform investment decisions and position event marketing as a core growth engine.
- Lead, mentor and grow a team of global marketing professionals, fostering a culture of innovation, collaboration, and excellence.
- Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities.
- Support other responsibilities as assigned.
You Have:
- Bachelor’s degree in business or related field.
- 12+ years of marketing experience at a B2B company, preferably in enterprise software.
- Proven experience and success with building, scaling and maturing demand-based event marketing capabilities.
- Experience and successful execution in driving demand generation via strategic tier 1 3rd party and priority events.
- Exceptional communication skills, with experience presenting to and influencing C-level executives.
- Experience supporting/integrating and collaborating programs globally.
- Experience working and influencing cross functionally with key groups such as product marketing, field marketing, customer marketing, digital marketing, communications, sales, and customer excellence.
- Advanced analytical and data-driven decision-making skills, including performance reporting and forecasting.
- Experience managing dynamic teams.
Current US Perks & Benefits:
- Medical/vision and dental coverage options for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
US Base Salary Pay Range
$191,250—$223,750 USD
Get to Know Us:
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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