Director Marketing Air Conditioning Technologies
$175k - $190k USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
What we can offer:
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
The Opportunity:
Be with the Industry Innovation Leader
We are currently seeking a Director of Marketing to join our dynamic team in Alpharetta, GA as part of the LG Air Conditioning Technologies Marketing Team!
Reporting to the Senior Vice President of LG Air Conditioning Technologies (ACT), the Director of Marketing will set the strategic vision and lead the execution of integrated marketing initiatives that support the company’s short-, mid-, and long-term growth objectives. This role is responsible for defining the overall marketing direction for LG ACT in the U.S. residential and commercial markets.
The Director of Marketing will develop and lead best-in-class integrated marketing communications across traditional, digital, and partner channels to drive brand awareness, demand generation, and profitable growth. This individual will oversee brand strategy, product and channel marketing, media, PR, and digital platforms, while ensuring consistency, clarity, and quality across all customer touchpoints.
As a senior marketing leader, the Director will collaborate closely with Product, Sales, Customer Service, Finance, and dealer/distributor partners, serving as a key internal and external representative of the LG brand.
Leadership Competencies
Customer-Focused
Champions a customer-centric vision that inspires commitment to ACT’s mission and partnerships; encourages innovation and calculated risk-taking.
Business Acumen
Applies strong analytical skills and sound judgment to address complex business and financial challenges.
Results-Driven
Thinks globally and delivers world-class results against aggressive growth and profitability goals.
Solutions-Oriented
Fosters innovation, drives change, and creates an environment that embraces continuous improvement.
Thought Leadership
Anticipates market trends and develops forward-looking strategies to meet evolving customer and stakeholder needs.
Strategic Direction & Vision
Define and execute a long-term marketing strategy aligned with corporate objectives.
Translate business goals into actionable, measurable marketing plans.
Identify market opportunities, emerging trends, and competitive threats.
Champion data-driven decision-making and performance measurement.
Team Leadership & Development
Lead, mentor, and inspire a high-performing, multidisciplinary marketing organization.
Establish clear goals, expectations, and performance metrics.
Foster collaboration, accountability, and continuous learning.
Invest in talent development and succession planning.
Cross-Functional Collaboration
Partner closely with Sales, Product, Finance, and Executive Leadership to ensure strategic alignment.
Communicate marketing priorities, insights, and results across the organization.
Align brand messaging and customer experience across all functions.
Brand Stewardship
Oversee brand positioning, messaging, and visual identity.
Ensure brand consistency across all channels and touchpoints.
Protect and elevate LG ACT’s brand reputation.
Campaign, Program & Channel Oversight
Launch and execute national and regional product-focused marketing campaigns. Capture ROI for campaigns to gauge effectiveness.
Serve as Marketing leader for critical customer facing technology platforms - LG Air Conditioning Technologies website, Salesforce.com and other related systems or vendors
Execute trade shows, virtual events, webinars, and industry programs effectively.
Budget & Resource Management
Develop, manage, and optimize the marketing budget.
Allocate resources effectively across priorities and initiatives.
Evaluate and manage agency, media, and vendor partnerships.
Qualifications:
- 12+ years of progressive leadership experience in marketing, preferably with major consumer durable goods brands.
- Bachelor’s degree in Marketing or related field required; MBA preferred.
- Strong expertise in brand, channel, and digital marketing.
- Experience in product marketing and marketing communications preferred.
- Proven success managing complex initiatives across agencies, internal teams, and distributor partners.
- Demonstrated B2B marketing experience in a relationship-driven (non-transactional) model.
- Strong track record of collaboration with sales organizations.
- Experience managing budgets across advertising, PR, creative services, and production.
- Exceptional leadership, communication, and stakeholder-alignment skills.
- Strong strategic thinking, prioritization, and project management capabilities.
- Resourceful, adaptable, and resilient in a fast-paced environment.
- Ability to coach, inspire, and develop high-performing teams.
- Approximately 30% travel.
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Recruiting Range
$175,000—$190,000 USD
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.