Director, Marketing (GSV)

Golden State Valkyries

The Golden State Valkyries have done more than just enter the WNBA; they have immediately set a new standard in the global women's sports scene by cultivating an unbreakable emotional connection with their fanbase. This success is rooted in the immediate, genuine emotional bond forged with their fans. This foundational connection has fueled their record-breaking attendance and national relevance. By putting the fanbase first, the Valkyries have created a magnetic atmosphere, proving that the deepest connection often yields the greatest results. As part of the broader Golden State organization, the Valkyries stand alongside the Golden State Warriors, the Santa Cruz Warriors, Chase Center, and Thrive City. The team is headquartered in Oakland at the Sephora Performance Center and Chase Center in San Francisco.

About the Role

The Golden State Valkyries are redefining what it means to be a professional sports franchise. As the newest addition to the WNBA, we aren't just building a team; we are building a movement. We are looking for a Director, Marketing who is a cultural architect, a data-driven strategist, and a world-class storyteller. In this role, you will maintain brand excellence across all marketing touchpoints and develop integrated marketing campaigns with a key focus on deepening fan engagement and acquiring new fans. Additionally, you will oversee the strategic development and execution of all brand marketing initiatives to support key revenue goals and continued growth of the Valkyries brand. This position reports to the Vice President, Marketing.

Come share your expertise with a growing sports and entertainment organization that values your initiative and dedication!

This is a full-time role based onsite in Oakland, CA with frequent travel to San Francisco and travel in and out of market.

Key Responsibilities

• Serve as a brand steward ensuring consistency across marketing, partnerships, community relations, and game presentation
• Manage external creative agencies and internal creative resources to ensure delivery of high-quality, on-brand assets across all campaigns, content initiatives, and digital activations
• Lead strategic campaign development for Valkyries brand initiatives as well as department initiatives to increase fan satisfaction, community engagement, and revenue
• Serve as the primary point of coordination for tentpole moments (major theme nights, jersey releases, season campaigns), ensuring all departments remain on schedule and on brand
• Lead execution for multi-channel campaigns (digital, social, email, traditional media) to drive fan engagement and ticket sales including leading   campaign kickoffs and weekly marketing syncs
• Serve as the central connector across Public Relations, Corporate Partnerships, Ticket Sales, Community Relations, and Events to ensure unified goals and messaging.
• Lead, mentor, and develop the brand marketing team, fostering a creative and collaborative environment providing clear goals to ensure continuous growth and success
• Manage campaign reporting, gather KPIs across channels, and provide insights to improve performance, efficiency, and fan engagement
• Manage department budget and allocate resources effectively for maximum ROI ensuring projects are delivered on time and within budget.
• Other duties as assigned 

Required Experience & Skills

• Bachelor’s degree, preferably in Marketing/Business Administration, or equivalent work experience
• 7+ years of experience in marketing and brand storytelling, preferably within sports, entertainment, or lifestyle brands
• Proficiency in current and emerging marketing trends and the ability to influence conversations based on knowledge and expertise
• Solid understanding of the sports landscape, particularly women's basketball, the WNBA, and audience engagement trends
• Excellent storytelling, written and verbal communication, presentation, and relationship-building skills
• Proficiency in Microsoft Office Suite/Google Suite
• Ability to build positive working relationships at all levels within the organization
• Excellent problem-solving skills and the ability to balance multiple projects at once in a fast-paced work environment

Time Commitment

• Ability to maintain a flexible schedule as evenings and weekend shifts may be required

Compensation

• $128,000 - 143,000 + Bonus
• Comprehensive Medical, Dental and Vision benefits for employees and dependents
• Employer 401K match
• Vacation and a generous paid time off plan for pregnancy and parental leaves
• Valkyries home tickets, team store discount and more!

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 Golden State is an equal opportunity employer.

We will ensure that qualified applicants with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Want to learn more about who we are and what we value? Visit www.warriors.com/employment

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