We are looking for a culturally connected leader to build [solidcore]'s presence at the intersection of fitness, wellness, and lifestyle. This role will drive our content, social media and influencer engagement as a core brand-building function, integrating content strategy, influencer partnerships, and community engagement to position [solidcore] as more than a workout - it's a cultural movement.
The ideal candidate knows how to translate cultural moments into compelling brand narratives. You're equally fluent in the mechanics of social platforms and the nuances of what makes content resonate, with your finger on the pulse of emerging trends across Meta, TikTok, and beyond.
You’ll lead a talented internal influencer & social media team as well as external agency partners, collectively serving as the real-time voice of [solidcore], ensuring the brand feels present, relevant, and culturally connected every day.
Key Responsibilities
Content Strategy
Develop and execute a social-first content ecosystem, building streamlined capabilities that enable rapid content creation and deployment Lead content planning that positions social as the real-time expression of our brand platform and campaignsEstablish processes for content sourcing across owned channels, creator partnerships, and community-generated momentsPartner with the internal brand team, cross-functional teams, and external creative partners to ensure social insights inform campaign development and creative briefsCollaborate closely with media and performance marketing teams to optimize content for paid channels and drive effectiveness across the funnelCreate content guidelines and brand standards that maintain consistency while allowing for platform-specific adaptationManage content calendar and ensure strategic alignment across brand moments, activations, and partnerships
Influencer Strategy & Engagement
Build and scale a dynamic creator and influencer strategy and ecosystem that authentically connects [solidcore] to adjacent lifestyle spaces and establishes our role in cultureIdentify, vet, and cultivate relationships with creators who embody brand values and can introduce [solidcore] to new audiencesCreate and manage long-term brand ambassador programs that drive sustained engagement and organic content generationNegotiate partnership terms, manage contracts, and oversee creator deliverables and performance, connecting to a broader measurement approachCollaborate with brand partnerships team to identify co-marketing and cross-promotional opportunities with aligned brandsDevelop frameworks for measuring influencer impact that go beyond vanity metrics to assess brand alignment, content quality, and community resonanceStay ahead of the creator economy landscape to ensure [solidcore] remains a sought-after partner for top-tier talent
Social Media Strategy & Community Management
Develop and execute platform-specific strategies that maximize organic reach and engagement across Meta, TikTok, and emerging platformsLead social listening and intelligence efforts to identify cultural opportunities, track brand sentiment, and surface actionable insightsMonitor platform evolution including algorithm changes, new features, and emerging formats, ensuring [solidcore] leverages trends earlyOversee day-to-day community management and develop engagement strategies that foster authentic dialogue with our communityPartner with PR to amplify brand moments and manage reactive crisis situations with speed and strategic thinkingDevelop robust measurement frameworks and reporting that demonstrate social's impact on brand health, community growth, and business objectives
Skills & Experience:
Team Leader – experience managing teams and agency partners with a coaching mindset, understanding that everyone at [solidcore] is working towards the same goalRelationship Builder – skilled at cultivating relationships with internal partners, creators, influencers, and agency partners, building trust and inspiring collaborationData-Driven Decision Maker – balance creative intuition with performance metrics, informed by social listening, analytics, and cultural insights Excellent Communicator – translate complex social strategies into clear narratives for all stakeholders, advocating for your vision while remaining open to feedbackAgile Executor – comfortable operating with speed and ambiguity, pivoting quickly for cultural moments and making sound decisions without perfect informationDetail-Oriented Organizer – maintain systems for content calendars, influencer tracking, performance reporting, and cross-functional alignment while keeping the big picture in focusStrives for Excellence – always seeking to learn new things and to make improvements, prioritizing self-assessments to promote continued growth, both personally and professionallyExperience – 8-10+ years in social media, content strategy, and influencer marketing with demonstrated leadership experience; background in fitness, wellness, lifestyle, or consumer brands strongly preferred
Compensation and Benefits:
Competitive salary, based on skills and experienceBonus eligibility based on performanceMonthly cell phone stipend401k with employer matchHealth, dental, & vision insuranceFlexible PTOFree drop in classes at [solidcore]And MORE
[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.
[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.
[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.
