Director of Growth Marketing

Role Summary

U.S. Compliance is hiring a Director of Growth Marketing to build and run a data-driven growth engine that directly drives new revenue. This role owns strategy and execution across website optimization, inbound demand generation, outbound sales support, event/association strategy, and performance measurement, working closely with the Sales team to generate qualified pipeline and accelerate closed-won growth.

This is a hands-on leadership role for someone who blends strategic thinking with execution, has a bias for testing, and stays relentlessly focused on ROI.

What You’ll Own (Outcomes & Core Responsibilities)

1) Revenue & Pipeline Growth (Primary)

• Build a scalable growth plan aligned to revenue goals, with clear targets for MQL/SQL volume, pipeline value, CAC, and conversion rates.
• Drive marketing-sourced and marketing-influenced pipeline through inbound and outbound-support initiatives.
• Partner with the CRO and sales leadership on funnel definitions, lead quality, and closed-loop reporting.

2) Website Performance & Conversion Rate Optimization

• Own the corporate website as a growth asset: messaging, UX/IA, trust building, conversion paths, and SEO & GEO foundations.
• Implement and continuously improve landing pages, CTAs, forms, chat/booking flows, lead magnets, and case study journeys.
• Run ongoing funnel analysis and conversion reporting.

3) Inbound Demand Generation (SEO, Content & Offers)

• Build an inbound program targeting high-intent EHS compliance searches and buyer pain points.
• Create/commission/lead content with commercial intent: service pages, industry pages, comparison pages, case studies, webinars, checklists, templates, and guides.
• Develop lead-generating offers (assessments, calculators, compliance downloads, consultation bookings, etc.) and nurture paths to meetings.

4) Outbound & Sales Team Support (Enablement & Campaigns)

• Support outbound prospecting by creating and optimizing sales sequences, messaging frameworks, call/email talk tracks, and target-industry value props.
• Partner with Sales to develop account-based and outbound support campaigns (lists, offers, landing pages, retargeting, and follow-up automation).
• Equip the team with high-impact collateral: one-pagers, capability decks, case studies, industry briefs, “why us” materials, proposal templates, and competitive battlecards.
• Provide support for SDR/BDR enablement: playbooks, content kits, and ongoing iteration based on performance feedback.

5) Conferences, Associations, and Field/Event Marketing

• Own strategy for conferences, trade shows, and association initiatives that drive pipeline.
• Evaluate and manage conference/association memberships, sponsorships, speaking opportunities, and exhibitor packages based on ROI.
• Plan and execute event presence: booth messaging, pre-event outreach campaigns, on-site lead capture, post-event follow-up, and reporting.
• Coordinate webinars, lunch-and-learns, and partner events to generate meetings and opportunities.

6) Paid Growth & Channel Experimentation (as needed)

• Manage performance channels (search, retargeting, paid social, third-party placements) against CAC and pipeline ROI.
• Own testing strategy for new acquisition channels (partners, newsletters, webinar swaps, review sites, intent data, etc.).

7) Marketing Ops, Automation & Lead Lifecycle

• Own “martech” execution (CRM + marketing automation + analytics) to ensure attribution, routing, and reporting accuracy.
• Build lead scoring, nurture programs, and re-engagement flows to improve conversion from lead → meeting → opportunity.
• Maintain clean tracking and dashboards for end-to-end visibility shared with Sales and leadership.

Success Metrics (First 6–12 Months)

You’ll be accountable for measurable results such as:

• Increased qualified inbound and outbound-supported leads and improved conversion (visitor → lead → meeting).
• Growth in marketing-sourced and marketing-influenced pipeline ($) and closed-won revenue ($).
• Establish and improve CAC.
• Conference/association ROI: meetings set, opportunities created, pipeline created and closed-won impact.
• Reliable dashboards and reporting cadence for funnel performance and channel ROI.

Required Qualifications

• 7+ years in B2B marketing with proven pipeline/revenue impact, including 2+ years leading programs or teams.
• Demonstrated experience with website optimization, inbound demand generation, and measurable outbound support.
• Strong Sales partnership skills - comfortable building enablement assets and iterating based on win/loss feedback.
• Experience planning events or field marketing initiatives with measurable outcomes.
• Analytical and execution-oriented; able to manage vendors and/or do hands-on work across content, web, and campaigns.

Preferred Qualifications

• Experience in EHS, compliance, industrial services, or regulated/professional services.
• Familiarity with common B2B martech stacks (Salesforce, HubSpot, ZoomInfo, Gong, LinkedIn Sales Navigator Advanced Plus)
• Experience with account-based or territory-based marketing motions.

Working Style & Traits We Value

• Revenue-minded, metrics-driven, and accountable.
• Builder mentality: systems, playbooks, and repeatable programs.
• High ownership and strong cross-functional collaboration with Sales and Channel Partner teams.
• Clear communicator with strong project management discipline.
• Alignment with culture and core values.