Director of GTM Narrative

About the Role

We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative across B2B and D2C. This role will shape how we communicate the value of Maven’s end-to-end women’s and family health platform to employers, health plans, consultants, and to members navigating some of life’s most important healthcare decisions.

This is not a traditional product or content marketing role. You will define the core company-level narrative frameworks that anchor our go-to-market efforts, ensuring that narrative is expressed consistently across key touchpoints, including corporate pitch decks, landing pages, and campaign materials. Your job is to ensure one coherent company-level narrative across enterprise sales, enrollment marketing, and new product launches, as well as support brand campaigns and major company moments with the rest of the brand and communications team.

The right candidate understands how to bridge audiences and tell compelling stories grounded in data. You can articulate financial impact and outcomes to executive buyers while also communicating trust, empathy, and clarity to members. You know how to translate clinical rigor and complex care models into language that resonates with both enterprise decision-makers and everyday members.

You will report to the Chief Brand and Communications Officer and partner closely with Product Marketing, Growth, Brand, Clinical, and Product teams to ensure clarity, consistency, and conviction in how Maven communicates our impact.

As a Director of GTM Narrative at Maven, you will: 

• Define and evolve Maven’s main narrative across B2B and D2C, ensuring one coherent story that connects employer value and member experience
• Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
• Own the primary corporate pitch deck and ensure it reflects the latest product strategy, clinical evidence, and market differentiation.
• Develop high-impact written content that advances Maven’s market story across both enterprise and consumer audiences
• Partner with Product Marketing to ensure product positioning fits within a cohesive company narrative
• Collaborate with Marketing and Brand to ensure campaign messaging reflects approved narrative frameworks while preserving speed and performance
• Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike
• Establish and maintain a narrative framework, including messaging hierarchy and core value propositions
• Partner with Growth and field teams to understand what resonates in buyer and member conversations and refine the narrative accordingly

You May Be a Good Fit If You

• Have 10+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
• Have experience bridging enterprise and consumer audiences within the same organization
• Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
• Can make compelling decks with tight narrative logic
• Craft clear, opinionated narratives grounded in data and customer insight
• Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity
• Have partnered closely with Product Marketing, Growth, and Brand teams
• Thrive in fast-moving environments and can build narrative systems from the ground up
• Influence cross-functional partners through clarity, judgment, and collaboration

Strong Candidates May Also Have

• Experience in health-tech or other regulated industries
• Background in management consulting
• Background in journalism or editorial leadership combined with in-house operating experience
• Experience building narrative functions within a scaling organization
• Experience supporting both enterprise sales and consumer growth marketing
• Track record of messaging work that influenced both revenue outcomes and brand perception
• Storytelling = company-level narrative + B2B campaign content
• PMM = product-level positioning + + competitive + claims 
• Growth = performance and channel execution

The base salary range for this role is $180,000 - $210,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.