Director of Sales, East
Position Location: Remote — Eastern US Based (EST time zone preferred)
Reports to: SVP of Sales
About SkinnyDipped
Located in Seattle, SkinnyDipped was founded by a mom and daughter and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created SkinnyDipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. We’re proud to remain a women-led business driven by the belief that healthy snacking should make both you and your body happy.
Our Mission
We craft food that nourishes your body and your spirit. We believe everyone deserves access to clean, delicious snacks—the kind we happily share with our own families. As a women-founded company, we’re committed to uplifting women and the children they care for in our local communities and around the world, because no one—especially a child—should go without love or food.
The Opportunity
We’re looking for a dynamic, relationship-driven Director of Sales, East to grow the SkinnyDipped brand across major national and regional retailers headquartered in the eastern U.S (Kroger, Publix, ADUSA, Target, and more). This role will have one direct report, and is all about building strong partnerships, expanding distribution, driving consumption, and unlocking new opportunities in fast-moving categories. The ideal candidate will bring deep industry expertise and a proven track record in the CPG/food sector, with an emphasis on Better-For-You or Natural/Organic snacks.
If you’re energized by working cross-functionally, using data to guide smart decisions, collaborating with brokers, and bringing big ideas to life at retail - we’d love to talk to you.
What You’ll Do
Own & Grow Key Retail Accounts
Build and nurture strong relationships with buyers, brokers, and distributor partners. Experience with UNFI and KeHE is a strong plus.Use data to identify opportunities and build the brand by executing effective Merchandising, Assortment, Pricing and Shelving plansPartner closely with Marketing to develop retailer-specific programs that boost visibility and consumer demandBring a brand-builder mentality, a mix of hunting and farming
Build & Execute Annual Business Plans
Develop annual plans in partnership with cross-functional team membersTrack performance against goals and proactively suggest course corrections to keep the business on trackLeverage analytical resources (including distributor reporting) to optimize distribution, monitor OOS conditions, and identify opportunities or areas that need course correction
Monitor and Manage Trade Spending
Build efficient, effective promotional plans and conduct post-promo analysis to ensure trade spend is driving meaningful resultsBalance growth with profitability by minimizing waste and optimizing ROI
People Management:
Build, lead and mentor a direct report who handles regional accounts based in Central and East geographiesProvide clear direction, mentorship, and support
Manage Broker Partner Sales Execution:
Collaborate with our broker partners to optimize the business. Set clear KPIs and utilize scorecards to hold broker partners accountableConduct regular reviews, identify gaps, and implement follow-up actions that drive consistent execution in the field
Deliver Accurate Forecasts
Provide timely, data-driven forecasts that inform production, inventory, and financial planningUse insights from sales planning / trade promotion management tools, SPINS, and retailer feedback to continuously improve forecast accuracyShare actionable insights with senior leadership to support strategic decisionsLead with positivity, fostering an optimistic and motivating environment to inspire team performance and client relationships
Represent SkinnyDipped in the Field
Attend customer meetings, trade shows, and broker presentationsTravel up to 50%+ as needed to support customer and business needs
What You Bring to the Table
BA/BS required5-8 years of CPG sales experience, with 2-5 years as a Director or Sr Manager of sales, trade marketing, or broker managementExperience across both large CPG and challenger brandsExperience with food and snack brandsPeople management experience preferred
Skills & Strengths
Experience in volume planning, forecasting, and trade spend managementStrong planning and analytical skills with proficiency in SPINS/consumption data, forecasting tools, and financial analysisExcellent communication skills, with the ability to influence cross-functionally and build trust with internal and external partnersHighly organized, proactive, and able to thrive in a fast-moving, entrepreneurial environmentA positive, collaborative leadership style that inspires performance and strong relationships
What You Bring to the Table
Experience/Education
BA/BS required5-8 years of CPG sales experience, with 2-5 years as a Director or Sr Manager of sales, trade marketing, or broker managementExperience across both large CPG and challenger brandsExperience with food and snack brandsPeople management experience preferred
Skills & Strengths
Experience in volume planning, forecasting, and trade spend managementStrong planning and analytical skills with proficiency in SPINS/consumption data, forecasting tools, and financial analysisExcellent communication skills, with the ability to influence cross-functionally and build trust with internal and external partnersHighly organized, proactive, and able to thrive in a fast-moving, entrepreneurial environmentA positive, collaborative leadership style that inspires performance and strong relationships
Why You'll Love Working Here
Competitive salaryAnnual performance bonusEquity opportunityExcellent medical/dental/vision benefits401(k)3 weeks paid vacation + 14 paid holidaysPaid parental leavePaid time off to volunteerWellness & technology stipendsFun, entrepreneurial culture with room to grow and make an impact
A Bit More About Us
We’re a female-founded success story grounded in grit, curiosity, and conviction. We operate with an ethos that any idea is possible until proven otherwise. Try a bold new flavor? Absolutely. Rethink a process if it leads to better quality? Without hesitation. We move with heart and hustle in equal measure—and we don’t shy away from shaking things up when it makes us better.
