Director Product Marketing

About the Job Opportunity

The Product Marketing Manager, Asset Intelligence owns go-to-market strategy, positioning, and revenue enablement for PartsSource’s Asset Portfolio, including Telemetry, Uptime, Utilization, and Decision Support. This role translates product capabilities into clear buyer value, adoption, and commercial impact through messaging, launches, enablement, and proof storytelling.

You are the day-to-day GTM owner for the Asset Portfolio—partnering closely with Product, Sales, Customer Success, Demand Generation, and RevOps to improve adoption, expansion, win rates, and measurable customer outcomes.

What You’ll Do

Product & Portfolio Strategy

(Marketing – Product Marketing: Value Proposition Design, Product Strategy & Vision)

• Define ICPs, buyer personas, and value propositions across Asset Intelligence modules and the broader portfolio

• Build a consistent messaging architecture that supports both suite-level and use-case-specific narratives

• Provide market-informed inputs on packaging and pricing based on buyer needs and willingness to pay

• Partner with Product Management to incorporate customer and market insight into roadmap decisions

Go-to-Market Planning & Execution

(Marketing – Product Marketing: Product Launch Execution, Sales Enablement)

• Own GTM planning and execution for launches, releases, and cross-portfolio plays

• Create launch briefs and ensure readiness across messaging, demos, website updates, and campaigns

• Coordinate portfolio-level plays connecting Assets to Services, Parts, and platform value

• Ensure launches drive adoption, expansion, and sales effectiveness—not just awareness

Sales & Customer Success Enablement

(Marketing – Product Marketing: Sales Enablement)

• Build and maintain core selling assets: pitch decks, solution briefs, demo storylines, battlecards, ROI tools, and customer proof

• Train Sales, SDRs, and CS teams on persona-based positioning, objection handling, and value articulation

• Support strategic deals with refined messaging, competitive positioning, and business cases

• Partner with RevOps to improve conversion through better qualification and stage-appropriate proof

Market Intelligence & Competitive Insight

(Marketing – Product Marketing: Value Proposition Design)

• Maintain competitive intelligence across APM, CMMS, IWMS, and adjacent ecosystems

• Translate competitor moves, regulatory changes, and market trends into differentiated positioning

• Support market sizing, opportunity framing, and investment hypotheses

• Provide clear, actionable insights to Product, Sales, and leadership

Performance, Proof & Continuous Improvement

(Marketing – Product Marketing, Sales Revenue Operations)

• Track outcomes tied to adoption, ARR growth, cross-sell, win rate, and value realization

• Build a proof system including customer stories, quantified outcomes, and ROI narratives

• Run retrospectives after launches and major campaigns and implement improvements

• Maintain feedback loops from customers and the field to continuously sharpen GTM effectiveness

What You’ll Bring

Your Background

• 8–10 years of product marketing, solution marketing, or portfolio marketing experience in enterprise B2B

• Proven ability to translate technical and data-driven capabilities into clear business value stories

• Experience building GTM plans and enablement that improve pipeline conversion and deal outcomes

• Strong cross-functional execution with Product, Sales, CS, Demand Gen, and RevOps

• Excellent writing and presentation skills for executive and field audiences

Preferred

• Experience in healthcare technology, clinical engineering, asset management, or analytics platforms

• Familiarity with APM, CMMS, IWMS, or asset lifecycle ecosystems

• Experience supporting complex enterprise buying committees and long sales cycles

• Experience building quantified ROI and value realization narratives

Who We Want to Meet

• Act Like an Owner – Accountability & Execution: You own outcomes, set a high bar, and deliver with discipline.

• Serve with Purpose – Customer Centric: You ground positioning and proof in real buyer priorities and outcomes.

• Adapt to Thrive – Managing Ambiguity: You make progress without perfect information and adjust quickly.

• Collaborate to Win – Influence & Communication: You lead through clarity, persuasion, and cross-functional trust.

• Challenge the Status Quo – Curiosity & Problem Solving: You question assumptions and improve with data and feedback.