Director/Sr. Director of Branding and Communications

Director/Sr. Director of Branding and Communications

AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our solution helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health. We’re a high-growth SaaS company scaling rapidly.

AcuityMD is growing fast, and our brand and story have to keep up. We need a leader who can define and own our corporate narrative, brand voice, and market positioning, then turn it into a steady drumbeat of high quality thought leadership, PR pull through, and brand consistency across every touchpoint. This role blends brand, creative direction, and communications into one clear owner. You will set the strategy and also execute, especially early on.

Team Mission

AcuityMD’s mission is to accelerate the adoption of cutting edge medical technology. As part of the marketing team, you’ll play a pivotal role in shaping our go-to-market strategy, testing new campaign ideas, and driving revenue. We’re not just marketing a product; we’re driving an industry-wide shift in how MedTech companies find and close their best opportunities.

Our focus is on equipping Sales for success, collaborating with Product to refine and communicate our value, and working closely with customers to ensure they get the most out of our solutions. If you're looking for a fast-paced, growing, and collaborative team that makes a positive impact, AcuityMD's marketing team is the place to be.

Responsibilities

• Own AcuityMD’s corporate narrative, positioning, and point of view in the market
• Define and enforce brand voice, tone, and messaging across all external touchpoints
• Set creative direction and lead design and brand partners with a clear vision
• Lead the narrative and content strategy for Flywheel, overseeing thought leadership and customer stories to ensure a cohesive, high impact conference experience
• Build and run the editorial strategy, including bylined articles and executive ghostwriting
• Define brand and comms metrics and use performance data to tie work to pipeline and revenue
• Partner with PR to sharpen storylines, improve placement quality, and drive pull through
• Set direction for social presence and content distribution across channels
• Align messaging and timing with Product Marketing,, Demand, Sales, and the exec team

Your Profile

• Proven experience owning brand and communications together, or leading one with strong capability in the other
• Strong narrative and editorial judgement with the ability to spot differentiated angles
• Excellent writer who can translate complex topics into clear, credible stories
• Strong taste and creative direction skills, including managing designers or agencies
• Excellent stakeholder management and cross-team collaboration skills

Nice to Haves

• MedTech/healthcare B2B experience or fast growing tech startup
• Comfort using analytics to measure content and brand performance
• Background in journalism, editorial, research, analyst, or comms roles with long form writing responsibility

AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, market data and may vary from the range provided. Base salary range: $200,000 -$240,000

You must have an eligible work permit in the USA to be considered for this position

We Offer:

• Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.

Who We Are:

The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.

We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.

The Product: AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.

AcuityMD is an Equal Opportunity Employer

AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.