Display and Paid Social Manager (f/m/d)
At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.
The ideal candidate for the position Digital Marketing Manager can showcase strong experience in Meta, TikTok and LinkedIn with additional experience in SEA.
The position focuses on the strategic and operational management of performance campaigns across multiple paid channels, including close collaboration with external partners and internal stakeholders. The position requires a strong analytical mindset, hands-on campaign experience, and the ability to manage projects end-to-end while acting as a central point of contact for paid media activities - in German and English.
Tasks
Paid Media Leadership and Channel Ownership
- Own strategy and execution for performance campaigns across Meta (Facebook. Instagram), TikTok, LinkedIn, SEA, plus additional paid social channels.
- Define channel strategies, testing roadmaps, and budget allocation to drive scalable performance.
- Ensure efficient setup, governance, and continuous optimization across accounts and campaigns.
Performance, Analytics, and Reporting
- Set KPIs, build optimization frameworks, and steer performance using a performance first approach.
- Develop advanced audience strategies (prospecting, retargeting, lookalikes, funnel based setups) and translate insights into clear recommendations for senior stakeholders.
Stakeholders, Agencies, and Project Leadership
- Act as the central point of contact for paid media, aligning Marketing, Creative, Product, and Data teams.
- Lead creative briefing processes (messaging frameworks, creative hypotheses, scripts) and ensure creative output supports performance goals.
- Manage projects end to end. Drive timelines, priorities, best practices, and process improvements. Enable the team as a go to expert and sparring partner.
Qualifications
- 3-5 years experience in Display, Paid Social, and Performance Marketing.
- Deep hands on expertise in Meta Ads, TikTok Ads, and ideally SEA. Practical experience running multi channel setups.
- Strong analytical mindset. Comfortable defining KPIs, building reporting, and making data driven decisions.
- Proven experience developing audience strategies across the full funnel.
- Track record managing external agencies and senior stakeholders with clear, structured communication.
- Strong project ownership. Able to run complex workstreams end to end across multiple teams.
- Fluency in English and German both written and spoken.
Benefits
- Hybrid working model.
- Flexible working hours through trust-based working hours.
- At some locations a subsidized canteen and various free drinks.
- Modern office space with very good transport connections.
- Various employee discounts for activities and products.
- Employee events such as summer and winter parties, as well as workshops.
- Numerous training and development opportunities.
- Various health offers, such as sports and health courses.
About IONOS
IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.
We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.