Ecosystem Marketing Manager - FP&A / EPM
About Abacum
Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in London and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.
We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!
About the Role
We are hiring an Ecosystem Marketing Manager to own how Abacum shows up across the broader Office of the CFO ecosystem, including partners, customers, communities, and trusted industry voices.
This role expands beyond traditional partner marketing to focus on ecosystem leverage and credibility. You will turn relationships into visible co-marketing programs, customer advocacy, and community-driven amplification that compound brand awareness, event impact, and pipeline influence.
This is a hands-on role for someone who thrives in ambiguity, builds relationships quickly, and knows how to turn collaboration into real market presence.
What You’ll Do
Own partner co-marketing programs with clear expectations for partner activation and content distribution
Design and execute joint content, webinars, events, and announcements with partners
Ensure Abacum is consistently and clearly represented across partner channels
Build and manage a customer advocacy engine, including case studies, references, reviews, and customer participation in events
Maintain G2 and other review sites through content management, review acquisition and advocacy programs
Develop relationships with FP&A communities, practitioners, and influencers
Activate ecosystem voices around launches, events, and thought leadership initiatives
Support events, webinars, and in-person events through ecosystem-driven amplification
Measure impact across reach, engagement, and ecosystem-influenced pipeline
What We’re Looking For
3–6 years of experience in partner marketing, ecosystem marketing, or community-led growth
Proven experience running hands-on co-marketing and advocacy programs
Comfort working directly with partners, customers, and external stakeholders
Strong communication skills, including interviews and narrative development
Ability to manage multiple relationships and initiatives in parallel
Experience in B2B SaaS; finance or FP&A experience is a plus
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Access to Meditopia
- Hybrid working model and flexible working hours
- Personal development including language courses
Our Values
Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.
Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.
Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.