Email & CRM Automation Specialist

This role is based in our 240 Blackfriars office, London

The Email & CRM Automation Specialist is responsible for developing and executing comprehensive email marketing strategy and advanced automation workflows across the GLG portfolio. This role combines strategic email marketing with sophisticated automation development, focusing on audience segmentation, personalized experiences, and data governance. The successful candidate will build complex automated nurture campaigns, optimize email performance through testing and analysis, be responsible for all segment builds, and serve as the data guardian to ensure optimal database health and prevent audience fatigue across all marketing functions.

Key Responsibilities:

1. Email Marketing Strategy Development: Create and execute a comprehensive email marketing strategy across the GLG portfolio, focusing on audience segmentation and personalized experiences.

2. Campaign Design and Execution: Develop email campaigns for attendee acquisition, lead generation, and retention, while coordinating with content teams for campaign assets.

3. Email Performance Optimization: Continuously test and optimize email campaigns to improve engagement, deliverability, and conversion rates.

4. Marketing Automation Workflows: Build, manage, and optimize complex automated email workflows, including behavioral trigger campaigns, lifecycle marketing, and re-engagement campaigns.

5. Lead Scoring and Profiling: Develop lead scoring and progressive profiling strategies to enhance automation workflows and improve targeting.

6. Data Governance and Audience Management: Act as the data guardian, ensuring database health, managing audience segmentation, and preventing audience fatigue through effective scheduling.

7. List Growth and Hygiene: Implement strategies to grow the email list while maintaining high-quality engagement and ensuring proper list hygiene.

8. Performance Tracking and Reporting: Analyze email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights to improve results.

9. Deliverability and Inbox Placement: Monitor email deliverability and implement strategies to maintain high inbox placement rates.

10. Cross-Team Coordination: Oversee email scheduling across teams to avoid conflicting campaigns and ensure alignment with overall marketing goals.

Qualifications

• 3–5 years of experience in email marketing, automation workflows, and audience segmentation.
• Expertise in marketing automation platforms (e.g., HubSpot, Pardot, Salesforce).
• Strong skills in data management, performance analysis, and campaign optimization.
• Excellent project management, communication, and collaboration abilities.
• Analytical problem-solving and attention to detail for accurate execution.
• Adaptability to dynamic environments and alignment with business goals.
• Bachelor’s degree in marketing or related field; certifications in email marketing or CRM tools are a plus.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

About the Company

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.