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Email Marketing & Deliverability Specialist (Cold Outreach Focus)

Wing Assistant Philippines 14 days ago

marketing

Position: Email Marketing & Deliverability Specialist (Cold Outreach Focus)

Salary Range: ₱45,000 – ₱55,000 (starting depending on experience)

We are looking for a highly skilled Email Marketing Specialist with a strong background in cold email outreach and deliverability management. This role requires both technical know-how and creative writing ability to craft compelling campaigns that resonate with target audiences while ensuring optimal deliverability.

Key Responsibilities:

- Research the digital footprint of clients (websites, social media, etc.) to generate tailored email content.

- Develop email marketing templates based on client ICPs, briefs, and online presence.

- Write multiple variations of email campaigns targeting different market segments.

- Craft effective subject lines, body copy, and CTAs while avoiding spam triggers.

- Manage technical setup on NameCheap and Google Workspace (domain purchase, mailbox creation, TXT records, DMARC, DKIM, SPF).

- Warm up client email addresses and monitor domain health to maintain high deliverability rates.

- Utilize Apollo for lead generation and campaign sequencing.

- Monitor and optimize campaign performance (Open Rate, Click Rate, Response Rate).

- Provide weekly performance reports to clients.

- Stay updated on industry trends and best practices for continuous improvement.

Qualifications: