Email Marketing Specialist

Department: Marketing Operations
Reports to: Senior Media Buyer

About the Role

Own, operate, and continuously improve the agency’s email marketing system as a revenue, retention, and activation channel. This role is accountable for strategy, copy, automation architecture, deliverability health, and performance optimization across the full funnel.

This is not a task-based execution role. This is a system ownership role.

Responsibilities

• Architect, build, and maintain full-funnel automated email systems across lead, buyer, and customer lifecycles
• Write, deploy, and optimize all email copy across automation and broadcast campaigns
• Own CRM configuration and hygiene including segmentation logic, tagging standards, and lifecycle stages
• Manage deliverability infrastructure including authentication, reputation monitoring, and inbox placement
• Plan and execute promotional and informational broadcasts aligned with campaign calendars
• Continuously test and optimize subject lines, offers, sequencing logic, and send timing
• Monitor performance metrics and surface insights, risks, and opportunities proactively
• Ensure email systems integrate cleanly with paid media, funnels, and sales workflows
• Maintain documentation and SOPs for all email systems and processes

Outcomes 

System Coverage & Reliability

• 100% of core funnel stages supported by live automation (lead nurture, buyer onboarding, fulfillment, reactivation)
• Zero broken automations, misfires, or sequencing conflicts per month
• New offers or funnels supported by email automation within 5 business days of launch readiness

Revenue & Engagement Performance

• Achieve and maintain:
• ≥25% average open rate across active lists
• ≥2.5% average click-through rate on non-promotional emails
• ≥5% click-through rate on promotional broadcasts
• Email channel contributes a minimum of 20–30% of total attributable backend revenue (where applicable)
• 7 Broadcast Email campaigns launched for each assigned clients  on-time with zero copy or technical errors
• Conduct at least 2 A/B testing cadence per month

Deliverability & List Health

• Domain reputation maintained at “healthy” status with no blacklisting events
• Spam complaint rate ≤0.1%
• Bounce rate ≤2% across all sends
• Inactive subscribers suppressed or reactivated quarterly according to hygiene rules

Operational Excellence

• CRM segmentation and tagging accuracy ≥99% (no misrouted or mis-tagged subscribers)
• All email systems documented and auditable
• Weekly performance snapshot delivered with clear insights and next actions

Requirements

• Proven experience owning email marketing systems for info products, coaching, or digital education businesses
• Strong direct-response copywriting background with performance-driven thinking
• Hands-on expertise in platforms such as HubSpot, ActiveCampaign, or equivalent
• Deep understanding of deliverability mechanics (SPF, DKIM, DMARC, warming, reputation management)
• Ability to think in systems, not one-off campaigns
• Comfort working autonomously with minimal oversight

Disqualifiers (Read This Carefully)

• You only write emails but don’t touch automation or CRM architecture
• You rely on templates without testing or optimization logic
• You cannot explain why an email sequence is structured the way it is
• You need daily direction to execute

How to Apply

Submit:

• Examples of full email systems or sequences you’ve built
• Performance metrics tied to those systems (opens, clicks, revenue, or conversions)
• A brief explanation of how you approach full-funnel email strategy and ongoing optimization

Benefits

• Compensation: $11,000 - $13,000 annually
• Work with world-class performance marketers
• Exposure to comprehensive trainings
• Unlimited PTO