Email Marketing Specialist
FractionalRecruiter is partnering with an Atlanta-based organization seeking an experienced Email Marketing Specialist to join their growing digital team. This role blends creative strategy and technical execution - perfect for someone who enjoys coding, campaign management, and collaboration. The ideal candidate will bring a strong understanding of email marketing best practices, experience with enterprise marketing platforms, and the ability to manage multiple projects in a fast-paced environment.
Qualifications
Key Responsibilities & Requirements
- Experience creating, scheduling, and monitoring email marketing campaigns
- Support strategic programs through manual and triggered campaigns across the customer lifecycle - prospecting, nurturing, retention, surveys, and transactional communications
- Partner with designers and copywriters to optimize creative and templates based on performance data and industry best practices
- Hands-on experience using Salesforce Marketing Cloud or a comparable email marketing platform
- Proven ability to code emails from base templates and ensure consistent rendering across devices
- Knowledge of email marketing best practices, including CAN-SPAM and ADA compliance
- Works well in cross-functional teams, coordinating with IT, Marketing, and Digital teams
- Highly organized, with the ability to manage multiple projects and timelines simultaneously
Preferred Skills
- Salesforce Email Specialist Certification
- Strategic mindset with experience developing and executing testing and optimization strategies
- AMPscript experience is a plus
- Moveable Ink is a plus
Additional Information
This company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship status, age, disability, or any other category protected under applicable law. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.