Event Marketing Lead

Salesforce

About Us

Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.

Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.

Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.

Join us in shaping the future of hospitality!

About the Role

The Event Marketing Lead at Canary will be responsible for identifying, planning and executing events that will drive revenue and grow Canary’s brand, primarily in the US and Canada, with some scope in LATAM.

In this role, you will own the whole event process—from high-level strategy to on-site execution—while coordinating and refining how we engage customers and prospects before, during and after the show.

Responsibilities

Lead event strategy for our US and Canada market.

Help drive demand generation goals by creating events that will drive leads and build pipeline.

Build project plans for events and work streams.

Coordinate with third parties, including event managers, contractors, etc.

Build strong relationships with cross-functional stakeholders across Marketing, Sales, Customer Success, and Product teams.

Support the team to exceed program targets including registration, attendance, engagement, customer growth and new business pipeline.

Execute on in-event logistics for key trade shows and conferences.

Coordinate Growth, Design and Content teams on booth graphics, messaging, event presentation decks and ensure pre and post-event outreach is planned.

Iterate on in-booth experiences and swag that will drive foot traffic to Canary at trade shows.

Use best in class program technology, materials, systems, marketing, and event targeting to take each event to the next level.

Create and experiment on event strategy for our emerging markets in LATAM.

Qualifications

5+ years of event marketing experience.

Driving demand to event programs at a B2B SaaS company is a big plus.

BA/BS, ideally in marketing, communications, PR, or other related field.

Detail oriented & organized with strong project management skills.

Ability to work cross functionally with marketing, sales, executive leadership, product, customer success and manage external relationships with contractors, vendors etc.

Demonstrated ability to manage multiple projects and priorities.

Excellent written and verbal communication.

Experience with Google Suite, Salesforce (or other CRM) and ClickUp (or other project management tool).

Proactive self-starter.

Ability to travel up to 20%.

We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:

Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.

Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.

Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.

Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!

Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.

Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.

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Event Marketing Lead

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