Executive, Marketing
About you
The Executive, Marketing is responsible for assisting in the planning and execution of marketing campaigns to promote CARSOME Academy Malaysia. This role requires a creative and driven individual who is passionate about marketing and content creation, with the flexibility to support the marketing team across various campaigns and activities. The ultimate goal is to achieve the Marketing KPIs set for the team.
Your Day-to-day:
- To assist Sales & Marketing Manager in the planning and execution of marketing campaigns to achieve team KPIs and business objectives.
- Coordinate with internal teams and external vendors to ensure timely delivery of campaign materials and assets.
- Support the marketing team in organizing and promoting events such as open days, workshops, and grassroots activities with the aim to drive brand awareness, build rapport with schools and expand Academy’s database.
- Create promotional materials and content to increase event participation.
- Develop creative and engaging content for social media platforms
- Manage CARSOME Academy’s social media channels, including scheduling posts, monitoring engagement, and responding to followers.
- Implement social media strategies to grow the audience and enhance engagement.
- Ensure all content and communications align with CARSOME Academy’s branding guidelines.
- Maintain a consistent tone of voice and messaging across all platforms and materials.
- Collaborate with designers to produce visuals/videos and multimedia assets.
- Stay updated on content trends and recommend innovative content ideas.
- Conduct market research to understand industry trends, audience preferences, and competitors' strategies.
- Use insights to recommend content ideas and campaign strategies.
- Writing and proofread creative copies, in both English and Bahasa Malaysia.
Your Know-how:
- Minimum diploma in marketing, Mass Communication or other relevant diploma or degrees.
- Have at least 2+ years of experience in marketing, content creation, or a similar role (fresh graduates with strong portfolios are encouraged to apply).
- Proficiency in social media platforms, content management tools, and basic graphic design skills.
- Basic graphic design and editorial tools (Canva,Capcut, Adobe Photoshop,Adobe Premiere Pro, Final Cut Pro)
- High degree of self initiative, sense of responsibility and ownership.
- Strong command of English and Bahasa Malaysia (oral and written).
- Detailed oriented.
- Possess team spirit.
- Passion and interest in education is an advantage.
- Ability to work in a fast-paced environment and manage multiple tasks effectively.