Experience Strategist

RAPP New York is looking for an Experience Strategist to join our award-winning Experience Strategy team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

We’re seeking a strategic thinker with some experience working in marketing, advertising, customer experience and/or CRM, a passion for interesting brands, and a talent for sparking fresh ideas. You'll have the ability to work across a range of accounts with a focus on the automotive industry initially with collaborative clients who count on us for innovative strategies that drive exciting work and impactful results.

YOUR RESPONSIBILITIES:

• Develop CRM strategies that identify, capture, and nurture consumers across their entire journey with a brand, creating experiences that span across a range of channels, including web, email, mobile, direct mail, and social.
• Conduct primary research and analyze findings from third-party research, mining for insights that help inform strategic plans and creative briefs.
• Tell persuasive, insight-driven stories by translating complex strategies and data into clear, visually compelling narratives that drive alignment and inspire creative output.
• Develop creative briefs, brief internal creative teams, and work with them to inspire great work.
• Devise content and communication strategies that personalize at scale to engage different types of customers.
• Perform current state analyses including but not limited to market analyses and competitive analyses.
• Work collaboratively with the Marketing Sciences team to establish audience strategy, test & learn plans and measurement.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Present strategic recommendations to agency and client stakeholders.

REQUIRED SKILLS:

• Bachelor’s Degree in related field or equivalent experience.
• 2+ years of experience in strategic planning (with a brand, at an agency or similar)
• Experience using AI tools to accelerate strategic research, synthesize insights, write creative briefs and uncover emerging cultural, behavioral, and category trends.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

NICE TO HAVE:

• Automotive category experience (a plus but not required)

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $75,000 - $82,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.