Field Marketing Specialist - West Midlands
Support Strategic Direction
Work closely with the Field Marketing Manager on the creation of the field strategy, defining ideas to build brand image and increase understanding of product functionality on a local level.
Drive relevance across a variety of moments of need through when people need energy, through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
Work in conjunction with the local sales team to build mental availability hand in hand with physical availability within image driving outlets, On Premise, Off Premise and new business environments. Ensuring the product is readily available in every field marketing activity.
Set clear goals together with the Consumer Collecting Manager and Field Marketing Manager to drive trial that engages new users, offering the right product mix to expand the consumer base to seize all opportunities in your region especially among students.
Use programme tools and reporting features to track performance, find opportunities for improving targeting and other important strategic input (e.g. consumer perceptions), which will help to drive a smarter programme.
Implementation of Regional Marketing Plan
Activate national and international best practices with students encompassing the core programme objectives.
Incorporate in-direct sampling initiatives into the plan to broaden reach in occasions which are difficult to sample and where we can surprise our consumers.
Ensure the delivery of the sampling programme for the region by leading your team of Student Marketeers to success.
Deliver brand activations at 3rd party events within the region. Adding value by determining the appropriate level of Red Bull brand support & visibility with the objective of increasing brand attribution and product usage in relevant scenes.
Build and activate relationships with key opinion leaders and important local networks within key sport and cultural scenes for the region.
Secure, manage and activate new distribution points within the region for Red Bull through premium and relevant image led outlets that will buy Red Bull and sell it to their visitors.
Execute the Event Vehicle programme to excite & surprise consumers.
Support national teams & Field Marketing Manager in organizing events by taking over defined parts of bigger projects and realising small scale regionally important titled events where appropriate.
Bring national marketing assets such as brand campaigns, titled events, student projects, athletes and media house projects closer to consumers in your region by implementing activation plans set by the Field Marketing Manager.
Maximize opportunities to create consumer touch points in earned and owned media through creating locally relevant stories/experiences and having a superb media network.
Marketing Innovation
Support the Field Marketing Manager in developing, owning and executing new ideas that are locally relevant, complementing the activation of global and national initiatives.
Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities with integrated 360 plans that fit the needs of the region.
Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience.
Organizational Capabilities and Enabling Structure
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Ensure you have the right programme set up, in the right areas to reach your target group, be flexible with resources so that we are always aligned with business opportunities.
Maintain consistency with other field marketing regions regarding recruitment, on-boarding and training.
Source and hire with no compromise the best, highly diverse Student Marketeers who have the right skills & attitude towards all business priorities.
Set every new Student Marketeer hire up for success with a dedicated and consistent onboarding process.
Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for development to the shining stars.
Lead and inspire Student Marketeers by sharing the strategy and explaining how they fit into it, spend time in the field coaching on the job and inspiring them to focus on building brand and can love.
Maintain a growth environment and coach Student Marketeers towards development.
Plan and conduct regular idea generation sessions, planning sessions and team building activities.
Driving Efficiencies
Manage the regional budget with the support of the Field Marketing Manager.
Support the national operations team to manage product stock with discipline.
Maintenance and management of programme tools, Point Of Sales Materials, cars and other branded items in a premium manner.
Regularly review the environmental impact of your marketing activity working with the wider field marketing team to develop a year round plan and new initiatives to keep it to a minimum, ensuring we leave the playgrounds we operate in better than we found them.
Qualifications
Understands the core scenes in the region (East Midlands) and has strong networking skills.
Has already built and sustained personal relationships in local scenes (e.g. University, Culture, Sports, etc.).
Work experience in the sports and or culture industry, events or marketing agency having an in depth understanding of the sport and or culture landscape.
Some experience in leading teams and managing people.
Some experience in sales and working with commercial teams.
Additional Information
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.