Field Sales & Marketing Representative - El Paso
About Base
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About the Role
We’re looking for a highly motivated, community-embedded Field Sales & Marketing Representative in El Paso to drive adoption of a residential battery program. This role is hyper-local and field-heavy, with a primary focus on increasing market penetration through sales outreach, neighborhood engagement, and community-based marketing.
You will be the face of Base in the field—building trust with homeowners, educating the community on the program, and creating a strong, credible presence for the brand. This role is ideal for someone who has direct sales experience, thrives with lots of interaction with people, and brings a polished, intentional presence to every interaction.
This role will report remotely to Base’s Partner Marketing Lead and requires consistent on-site field work in El Paso.
What You'll Do
Drive market penetration for a residential battery program through direct sales and neighborhood outreach.
Educate homeowners on the utility-backed program, clearly explaining benefits, eligibility, and next steps in a way that builds trust and confidence.
Represent Base as a professional, credible, and approachable presence in the community.
Host and staff community events, pop-ups, and local activations to increase awareness and engagement.
Lead execution of field marketing efforts, including flyering, tabling, canvassing, and grassroots partnerships.
Build relationships with local community leaders, HOAs, neighborhood groups, and small businesses.
Collaborate closely with sales, marketing, and member experience teams to align messaging and drive qualified sign-ups.
Track outreach activity and homeowner feedback to inform ongoing program optimization.
What You'll Bring
1–5+ years of direct sales experience (required).
Strong interpersonal skills—you’re confident, approachable, and skilled at building rapport quickly with homeowners.
Ability to explain technical or unfamiliar concepts clearly and simply.
A polished, high-quality event and field presence that feels intentional and on-brand.
Self-motivation and discipline—you can manage your own schedule and stay accountable to goals in a field-based role.
Comfort working outdoors and walking neighborhoods for extended periods.
Willingness to work evenings and weekends as needed for canvassing and events.
Ability to transport materials and assist with physical setup for events.
Must be based in El Paso (this is an on-site role).
Available 40 hours per week through 7/31/26.
Preferred Skills
Prior experience selling utility, energy, solar, telecom, or home services door-to-door.
Existing relationships or credibility within the local community.
Experience hosting or leading community events.
Proven ability to generate a steady pipeline of engaged homeowners through field activity.
Bilingual (English / Spanish) strongly preferred.
Our Values
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
Do the best work of your life at Base.
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