Growth Content Specialist (SEO/GEO)

🐼 Who we are

You. Better. With Alan.

Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.

By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.

We partner with 35K+ companies of all sizes, serving more than 1M members , and have reached 770M+ in ARR.

Our team of 700+ people (still growing) operates across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦.

🤘 How we do it ?

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

🎯 What drives us - We're obsessed with helping members live healthier

Mission is the Boss: long-term thinking, mission above all else

Member & customer-led: obsessed with solving problems and delighting users

🏆 How we build excellence - We hire the best and empower them to succeed

Champions of excellence: extremely high standards and talent density

Distributed ownership: everyone owns their decisions and results

Radically transparent: all information accessible, written-first, async decisions

🤝 How we grow together - We improve through honest feedback and bold thinking

Optimistic alchemy: optimists who collaborate with genuine care

Empathetic challengers: direct, caring feedback to help each other grow

Bold contrarians: think differently, try new approaches

⚡ How we move fast — We fight complexity and focus on what matters

Disciplined execution: decisive action with compounding focus

Fight for simplicity: high-impact processes, smart frugality

⭐ Context ⭐

Alan is entering a new phase of growth. With more than 1 million members, +45% year-over-year growth on our self-serve acquisition, we are looking to scale our acquisition efforts in 2026 by bringing in a dedicated copywriting expert to accelerate our growth.

SEO and new fields such as GEO (Generative Engine Optimization - optimizing Alan's visibility in AI search tools like ChatGPT, Perplexity, etc …) are gaining serious momentum at Alan. We’re seeing an increase in organic sessions as well as capturing early signals and conversions from LLMs. To turn SEO/GEO into scalable, top-tier acquisition levers for Alan, we need to professionalize our content engine and scale production across France, Belgium, Spain, and Canada. Our goal is to establish structured processes, strategic frameworks, smooth production cadences to be able to consistently drive leads and conversions across all markets.

You'll join Alan's Growth team to create content at volume, build scalable multi-markets processes, and balance brand with performance. You'll shape Alan's organic growth trajectory as we scale across Europe and beyond.

⭐ Your Mission ⭐

Build and scale the content engine that will make organic search Alan's #1 acquisition channel across France, Belgium, Spain, and Canada.

You'll work as a duo with our GEO/SEO Growth Marketer and partner with our Growth team to turn content into traffic growth and business impact.

This role combines two core elements: writing content our members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi-market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You'll also become the guardian of Alan's tone of voice, ensuring brand consistency as we scale.

Key missions include:

Accelerating content production

• Own and execute Alan's content calendar across formats: blog posts, in-depth guides, landing pages

• Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity

• Ship high-quality work at pace while maintaining Alan's distinctive brand voice

Drive measurable business impact through strategic content

• Create content that generates awareness (brand & non-brand traffic), conversions, and positions Alan as a category leader in health insurance

• Ensure brand coherence as we scale from content execution to strategic narrative ownership

Expand and localize content across markets

• Adapt Alan's content framework for Spain, Belgium, and Canada - respecting local regulations, cultural nuances, and member expectations

• Build repeatable localization processes (avoiding bottlenecks and quality loss)

• Work with local market teams to ensure content is accurate, compliant, and actually resonates

Leverage AI to work smarter

• Build custom AI agents to automate research, drafts, and optimization

• Optimize for AI search (ChatGPT, Perplexity), not just Google

• Test workflows that let you deliver quality content consistently

⭐ What makes this role exciting ⭐

• Shape the future of organic growth at Alan: You'll arrive at the perfect moment as we shift from reactive execution to proactive, data-driven content strategy

• Work at the intersection of content, AI, and health innovation: This role will evolve rapidly with the generative AI landscape. You'll experiment with cutting-edge tools and help define what AI-assisted content production looks like at scale

• Multi-market impact from day one: Your work will directly influence Alan's expansion across France, Belgium, Spain, and Canada, with millions of potential members

• Join a fast-growing team: You’ll join a multidisciplinary crew and regularly work with Marketers, Designers, Engineers

• High autonomy and ownership: We're looking for someone who can build systems, make strategic decisions, and execute without hand-holding

• Mission-driven impact: Your content will help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100

• Level up your skills: Get trained on AI agent creation (Dust workflows) and SEO automation (Semrush reporting for keyword monitoring) to become an AI-native content operator

⭐ If you have some of the following, you may be a great fit ⭐

Experience & Skills:

• 2-3 years of content/copywriting experience, with at least 1-2 years in high-growth tech or scale-up environment where you had to do more with less

• Exceptional writing craft: You can write compelling, clear copy across formats (blogs, guides, landing pages)

• SEO fundamentals: You understand how content drives business outcomes and are comfortable with keyword research, semantic analysis, and content optimization tools (SEMrush, Google Search Console, CMS, etc.)

• Track record of measurable impact: You've owned a content channel (blog, content hub) and can show measurable results

• Experience balancing brand and performance: You understand that content can drive both awareness and conversions, and you know how to navigate the tension between storytelling and optimization

• Operational excellence at pace: You can create content at volume without sacrificing quality, and you've built or improved content workflows

• Data-informed mindset: You analyze performance metrics and iterate based on insights, not gut feelings

• Curiosity about AI/GEO: You're genuinely excited about how LLMs (ChatGPT, Perplexity, etc.) are changing content discovery, and you want to experiment with AI-powered workflows

• Languages: Fluent in French and English (mandatory)

For this role we're looking for a B level on our grid.

Nice-to-Have:

• Multi-market/localization experience in European scale-ups

• Spanish or Dutch proficiency

• Experience in regulated industries (fintech, healthtech, insurtech) where you need to be creative within constraints

• Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams

• Previous use of AI agents or content automation tools (Dust, Claude, GPT)

• Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus)

⭐ Perks & Benefits ⭐

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer:

• Fair rewards – Generous equity packages complement your base salary, for permanent contracts only

• Flexible Office – Amazing office space at our Paris HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you're the happiest

• All the tools you need – Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones

• Flexible vacation policy and flexible working hours – Organize your time as you wish

• Delightful healthcare insurance – Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only

• Transport – Country-specific commuter benefits

• Learning & Training opportunities – A highly flexible Training policy, free books and budget to attend and speak at conferences if the opportunity arises

• Parental leave – Extended parental leave for all new parents, for permanent contracts only

⭐ Important note: we hire people, not roles. ⭐

After reading this job description, if you feel like you don't have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!

Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.