Growth Marketer - Ad Networks & CRO Focus
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Key Responsibilities
At Trafilea, growth is engineered — not guessed.
We’re looking for a Growth Marketer specialized in Ad Networks & CRO to build and scale high-performing campaigns across non-traditional paid channels like AppLovin, Unity Ads, Taboola, and native platforms.
Paid Media & Scaling
Launch and scale high-performing campaigns across AppLovin, Unity, Taboola, and other non-social ad networks.
Own budgeting, bidding, and testing to optimize efficiency and profitability.
Run structured experiments across placements, creatives, and funnels — analyzing and iterating fast.
Expand and diversify traffic sources beyond traditional paid social.
Conversion Optimization
Design and analyze A/B and multivariate tests across landing and checkout flows.
Optimize for profit per visitor, balancing CVR, AOV, and margins.
Apply CRO levers — urgency, social proof, pricing, personalization — to boost conversion.
Creative & Messaging Strategy
Lead creative decisions with data and conversion psychology.
Identify winning hooks and formats while anticipating fatigue.
Collaborate with creative teams to deliver high-impact, scalable assets.
Analytics & Strategy
Analyze performance dashboards to pinpoint growth levers and bottlenecks.
Share insights and next steps across teams.
Balance short-term results with long-term, profitable growth.