Growth Marketing Associate (Email Marketing, Lifecycle Marketing)
Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
About the Growth Marketing Team
The Growth Marketing team at Thumbtack is an important lever of growth for the company, responsible for acquiring and retaining pros and consumers on Thumbtack via SEO, SEM, paid acquisition, and customer engagement channels. The Growth Marketing team is embedded in a larger highly cross-functional Growth org with Engineering, PM, and Analytics resources to help support its efforts.
About the role
The Growth Marketing team is looking for a Growth Marketing Associate to help oversee our engagement marketing notifications across planning, execution, and reporting. This role will need to operate cross-functionally with a variety of partners throughout the product development org, so our ideal candidate is very organized, adept at working with different teams and stakeholders, and able to prioritize work to manage time efficiently. No prior experience in lifecycle marketing is required, but an interest in learning more about lifecycle/engagement marketing is preferred.
What you'll do
- Build and execute marketing campaigns across email, push, and other marketing channels
- Facilitate testing/QA process with stakeholders for each campaign to ensure flawless execution
- Run A/B tests across campaigns to identify key levers of growth that we can scale across the program
- Analyze and report on the impact of engagement programs, using learnings to iterate and make improvements
In order to be successful, you must bring
- 1–3+ years of marketing experience — ideally in lifecycle, engagement marketing or marketing operations.
- Proven track record in creating and executing campaigns across email, push and other marketing channels.
- Proficient in working with ESPs or engagement automation tools (experience with Iterable or Pardot is a plus).
- Quick learner for new processes and technologies.
Strong project management and communication skills. - Precise attention to detail.
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Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.
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