What is the salary for this Growth Marketing Lead (Acquisition & Media) role?

Salary information is not publicly listed for this position. Apply directly to discuss compensation with Flipster.

Where is this Growth Marketing Lead (Acquisition & Media) position located?

This is an on-site position at Flipster located in APAC.

How do I apply for this Growth Marketing Lead (Acquisition & Media) job at Flipster?

Click the 'Apply' button on this page to be redirected to Flipster's application portal. Make sure to have your resume ready and tailor your application to highlight relevant experience.

Flipster is actively hiring for Marketing roles. Visit the company page to see all open positions and learn more about working at Flipster.

Growth Marketing Lead (Acquisition & Media)

Flipster APAC 1 day ago

marketing

🚀 About Flipster

Flipster(flipster.io) is a high-performance crypto perpetuals trading platform on a mission to create the most efficient, frictionless, and high-performance trading experience.

Engineered by traders and optimized for trading, Flipster combines zero spreads, instant execution, and capital efficiency to deliver a platform where performance is the product.

Operating globally and serving users in nearly 200 countries, Flipster is built for crypto traders who demand the ultimate perpetual trading experience — from active retail users to degens to seasoned pros — while maintaining the highest standards of compliance and security.

As a Growth Marketing Lead (Acquisition & Media) at Flipster

You will need to have a deep experience in crypto exchange growth, capable of independently building a global Media Matrix, leading user acquisition, performance media, KOL ecosystems, and global exposure. This role is responsible for the top-of-funnel activities, encompassing impressions, acquisition, registration, Know Your Customer (KYC), and the first deposit. The growth operations team manages subsequent growth stages, specifically activation, retention, and trading volume.

Responsibilities

Acquisition Funnel Strategy: Own the full user acquisition funnel from impressions to first deposit, including traffic growth, registration, KYC, and key conversion metrics

Build & Manage Global Media Matrix: Build a holistic media matrix spanning Crypto Media, KOL networks, KOCs, communities and content matrix. Design media segmentation, incentive structures and ROI frameworks, and optimize media mix across regions such as SEA, EU etc.

KOL / Influencer / Community buildup: Build and scale a global crypto KOL matrix (X, YouTube, TG, TikTok, etc.), and manage partnerships, activations, AMAs, airdrops, and performance metrics

Affiliate & BD Collaboration: Collaborate with Affiliate/BD teams to provide creatives, traffic, and exposure support

Data-driven Growth: Monitor funnel metrics such as CTR, CVR, CAC, KYC rate, and FTD rate, and work with user operations and data teams to optimize conversion funnels

Compliance & Risk Alignment: Guild the team to identify invalid, fraudulent, and arbitrage traffic to ensure safe acquisition

Qualifications

Bachelor’s degree in any discipline.

5+ years of overall experience is required, including at least 2 years of demonstrated success in developing and scaling a comprehensive Media Matrix.

Prior experience in managing teams

Deep understanding of the crypto exchange, e-commerce, or forex growth funnel

Proven user acquisition experience across global markets (any region)

Strong analytical capability with modern analytics tools

Experience managing annual marketing budgets