Growth Marketing Lead - San Francisco, CA
$182k - $214k USD
Who we are
In the past, to be a successful restaurateur, you simply had to have a passion for food and a passion for people - but to succeed as a digital restaurateur you also need to have a passion for technology. We believe in the joy of serving others, and that's why we created Otter – to help restaurateurs succeed in online food delivery. Restaurants around the world, both large and small, including Chick-fil-A, Ben & Jerry’s, KFC, and Eataly trust our software to power their delivery business. We increase sales, reduce order issues, and decrease delivery headaches.
What you’ll do
We are looking for a Head of Growth & Performance Marketing who operates at a world-class level — someone who can drive measurable revenue growth through disciplined experimentation, deep analytical insights, and mastery of paid acquisition channels.
- Own Otter’s global performance marketing strategy, spanning paid social, paid search, display, retargeting, and emerging channels.
- Manage and optimize $XM+ annual performance marketing budget with clear ROI and CAC efficiency targets.
- Build, scale, and continuously iterate on acquisition funnels across Meta Ads, Google Ads, and additional paid platforms.
- Develop a quantitative experimentation roadmap (A/B tests, landing page optimization, ad creative, audience segmentation).
- Partner with Product, Growth, Brand, and Sales to ensure full-funnel alignment and cross-functional acceleration.
- Own forecasting, spend pacing, weekly/monthly reporting, and insights for senior leadership.
- Drive attribution improvements using tools like GA4, Mixpanel, Looker, or Snowflake.
- Evaluate new channels, automation tools, and AI-powered optimization solutions to increase scale and lower CAC.
- Be a strategic thought partner to Otter’s leadership on overall growth strategy, channel mix, and long-term customer acquisition models.
What we’re looking for
- 10+ years in performance or growth marketing with direct ownership of a $M+ annual ad spend.
- Operator experience in a $50M+ ARR environment (SaaS, marketplace, high-growth startup, consumer goods or multi-market consumer tech).
- Deep expertise in Meta Ads and Google Ads, with a track record of scaling CAC-positive programs.
- Strong mathematical and analytical capability — comfortable in SQL, Excel, Looker, and funnel analytics.
- Proven ability to design full-funnel strategies and systematically improve every conversion point.
- Demonstrated ability to work in a high-growth, high-ambiguity environment with fast iteration cycles.
- Exceptional communication skills, with the ability to influence and present to senior stakeholders.
Why join us
- Real impact: You will directly own one of the largest levers for Otter’s growth.
- Fast moving environment where great operators thrive.
- Opportunity to shape the future of restaurant technology.
- High ownership role with direct visibility to senior leadership across Otter and CSS.
What else you need to know
This role is based in our San Francisco office location. We believe that people do their best work when they are together. As a company, we’re in the marketplace of ideas and innovation. When you’re constantly innovating, changing how an industry works, inventing new products and processes - and we are doing all these things - we believe we’re better as a team in-person. That’s why all of our teams (except for our field-based roles) are now working from one of our office locations 5 days a week. Looking forward to sharing more about a Career of Substance at Otter.
The base salary range for this role is $182,000 - $214,000 per year.
Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.
Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.
Benefits Summary (USA Full-Time Exempt Employees):
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
Benefits are subject to change at the company's discretion.
CSS accepts applications on an ongoing basis.
Ready to join us as we serve those who serve others?
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