Growth Marketing Manager - B2C
Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier, and more beneficial for everyone.
Join Flare as our B2C Growth Marketing Manager – Benefits and take the lead on driving awareness, acquisition and conversion for Flare products. You’ll own lead and revenue targets, whilst using CRM and Paid SEM as your main growth levers,
This is a hands-on role that combines strategy with execution to deliver measurable, scalable growth and strong return on investment.
What You'll Do
- Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels (email, lifecycle/automation, SMS and print).
- Own key performance metrics (CPL, CAC, ROAS), actively managing budgets and channel mix to hit and exceed commercial targets.
- Build and refine audience strategies using first‑party data, including segmentation, lookalikes and remarketing for both in‑network and out‑of‑network audiences.
- Drive continuous full‑funnel optimisation through structured A/B and multivariate testing, tailoring creative, messaging and experiences by channel and funnel stage.
- Deliver clear performance reporting and insight dashboards, turning data into actionable recommendations that inform ongoing strategy and messaging.
- Collaborate with network partners, publishers, automotive brands and internal growth marketing colleagues to design and run coordinated, high‑impact campaigns.
- Scan the market for best practice, emerging trends and new tactics, and embed these into our performance marketing approach to stay ahead of benchmarks.
What You'll Bring
- Experience in growth or performance marketing within high‑growth environments, with a proven record of delivering measurable acquisition and revenue outcomes.
- Hands‑on experience managing and optimising campaigns across Paid channels (Google, Meta, LinkedIn) and CRM campaigning with a strong focus on ROI.
- Demonstrated capability in lifecycle and marketing automation, optimising full‑funnel journeys and triggered messaging for conversion and retention.
- Experience developing conversion focused copy and campaigns across paid and owned channels.
- Deep expertise in conversion rate optimisation and testing methodologies (A/B and multivariate), supported by advanced analytical skills to attribute performance and analyse ROAS.
- Proficiency in GA4 and other performance analytics platforms, with strong communication and stakeholder skills to present insights and recommendations; experience in automotive or D2C consumer finance is highly regarded.
Our Culture & Benefits
Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.
🟣Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events
🟣Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
🟣Benefit from our partnership with Sonder, which supports the wellbeing of our team members
🟣Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
🟣Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
🟣Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
At MYOB, we’re all about embracing difference and backing people to be their true selves. We’re proud to be an equal opportunity employer and big believers that the best hires don’t just fit our culture — they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table.
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