Growth Marketing Manager, Marketplace

What We Do

At Autura, we’re revolutionizing the towing and recovery industry with cutting-edge software that makes a real difference for our customers. From towing service providers to local governments, our tools—like Towing Management Systems, ARIES Dispatch, and Impound solutions, are designed to simplify operations, boost safety, and drive success.

Joining Autura means being part of a team that’s passionate about innovation, collaboration, and making the world a little safer and smarter every day. Ready to help us pave the way?

Position Overview

Autura Marketplace is seeking a Growth Marketing Manager to drive growth across both the supply and demand side of our vehicle auction platform. This role combines strategic marketing leadership with hands-on execution, fueling acquisition, retention, and market expansion.

Working closely with sales and product teams, you’ll own marketing across our full funnel owning metrics like seller pipeline, buyer acquisition and activation, and adoption across key product features. The ideal candidate blends B2B marketing expertise, account growth experience, and strong marketplace intuition to accelerate adoption and transaction volume.

Key Responsibilities

Marketplace Growth

• Develop and execute marketing strategies to acquire new sellers (tow yards and impounds) and buyers (both enterprise and consumer).
• Increase engagement, retention, and transaction frequency among existing accounts.
• Build campaigns that position Autura Marketplace as the preferred auction destination.

Market Development & Sales Support

• Research and identify new geographic and vertical markets for expansion.
• Partner with the MGM field sales team to warm up territories, building awareness and credibility ahead of go-to-market activity.
• Support go-to-market launches for new services and platform features.

Marketing Strategy, Campaigns, and Operations

• Lead strategy and execution across owned, earned, and paid channels.
• Maintain marketing automation software (Ortto) and build flows that ensure data parity and quality across our CRM (Salesforce) and marketing tech stack.
• Build loyalty and retention initiatives to maximize lifetime value.
• Test new initiatives at a high velocity.

Data & Performance Analytics

• Own key success metrics: buyer/seller acquisition, CAC efficiency, retention, ROMI, and marketplace transaction growth.
• Track and analyze buyer and seller behaviors to inform strategy.
• Provide leadership updates on marketing performance and pipeline influence.
• Identify new growth opportunities utilizing data backed hypotheses.

Collaboration & Leadership

• Work closely with Sales, Product, and Operations to align strategy.
• Guide the marketing team and external resources to deliver high-quality execution.
• Act as a senior marketing voice within the organization, contributing to overall growth strategy.

Required Qualifications

• 5+ years in B2B/B2C marketing, account management, or growth roles (marketplace or automotive industry experience strongly preferred).
• Success in building acquisition, retention, and go-to-market strategies.
• You are comfortable switching from high-level planning to in-depth execution and analysis. 
• A self-starter with a strong desire to own and manage your responsibilities.
• Background in automotive, towing, impound, or auction marketplaces is a major plus.
• Strong analytical and reporting capabilities.
• Excellent written and verbal communication.
• Proficiency with CRM (Salesforce), marketing automation (Ortto preferred), and analytics platforms (GA4, Thoughtspot).
• Ability to balance strategic planning with hands-on execution.
• Bachelor’s degree in Marketing, Business, or related field preferred. Relevant professional experience may substitute.

Who We Are & Benefits

Autura is committed to providing modernized benefits and cultural perks.

• Competitive pay and annual performance reviews
• Option for 100% fully paid benefits package including health, dental, vision
• 401(k) with a matching company contribution
• Flexible Paid Time Off

Autura is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. We purposefully cultivate a workplace where team members can thrive authentically and tenaciously to innovate, grow, and achieve both individual and shared goals. We recognize that creating an inclusive environment requires continuous effort and a willingness to adapt. As we continue to grow, we will proactively adapt our practices to embrace the diverse future ahead, promoting a culture of opportunity for all.

Equal Opportunity Employer

We are an equal opportunity employer and value diversity on our team. We do not discriminate on the basis of race, color, religion, sex, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected status.