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Growth Marketing Manager

Powered by Pioneer APAC 2 days ago

marketing

Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on-chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority-stablecoin LP pools.

Key Responsibilities

1. User Growth & Activation

Design and execute growth strategies across the full funnel: acquisition → activation →

trading → retention

Identify and optimize key activation moments

2. Campaigns & Growth Experiments

Lead major growth initiatives for campaigns and incentive programs.

Develop targeted messaging and campaigns for different user segments.

Continuously iterate based on data, not opinions

3. Product-Led Growth

Partner with Product & Design to improve onboarding and trading UX and translate features

into clear user value propositions

Identify growth levers embedded in the product (referrals, gamification, personalization)

4. Cross-Functional Collaboration:

Work closely with cross functional teams to get data insights and dashboards, amplify marketing initiatives etc.

Requirements

Must-Have 3–6+ years experience in growth marketing , preferably in Crypto / DeFi / trading platforms.

Strong data literacy :Comfortable working with dashboards, cohorts, funnelsAble to define metrics and judge experiment results.

Proven track record of driving measurable growth , not just running campaignsHigh ownership, fast execution, bias toward action

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