Growth Marketing Manager, Subscriptions

Additional Information

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

About the Company

Famous brands. Millions of daily readers. On a mission to connect with audiences and diversify revenue.

Reach is building out our subscription proposition and driving our subscription proposition and retaining existing readers is at the core of our strategy.  We are looking for a Growth Marketing Manager to oversee full funnel performance from acquisition and conversion through to retention and lifetime value.  

This role is home & hub based with one day a week in the Canary Wharf office, so you can be located anywhere in the UK but must be able to travel into London once a week.

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. And we’re just getting started…

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

What will the role involve 

This role will manage performance marketing, ensuring efficiency and optimising CAC:LTV through paid media, creative optimisation, channel mix, budget allocation and landing page testing.  Responsibilities will include: 

• Designing and building repeatable, scalable offer frameworks across a range of brands
• Creating playbooks that allow for rapid deployment of successful strategies across the portfolio
• Executing and managing paid media campaigns across key channels including Meta, Google, Search/Display and Demand Gen
• Testing and optimising campaigns and value propositions to maximise conversion, prevent ad fatigue, improve click-through rates and reduce drop-off
• Working closely with the central marketing, product and editorial teams to ensure technical seamlessness and develop high-impact conversion moments
• Managing the CAC:LTV ratio to hit high-volume targets and attract high-quality users

Who are we looking for?

The successful candidate will be a data-driven decision maker who thrives in a test and learn environment and is comfortable launching MVPs, analysing results quickly, and pivoting strategies based on performance. 

With proven growth experience and a background in performance marketing within a subscription-based business (ideally within the media or publishing field) you understand what drives a user to move from being a ‘casual’ to a loyal subscriber.

Handling campaigns for 20+ brands, you will have excellent organisational skills and attention to detail, and a  background of working within a multi-brand or high-volume environment is highly desirable. 
 

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.