GTM Marketing Lead (UK)
Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared.
We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy, influencer partnerships and execution in UK. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the UK market.
Responsibilities
Spearhead marketing strategy for a new betting product launch in UK
Build out and manage network of creator partnerships to drive adoption of the product
Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels
Own localization strategy: messaging, creatives, and cultural relevance for UK audiences
Partner closely with product, growth, and compliance teams
Track performance metrics and optimize campaigns
Manage agencies, contractors, and external partners as needed
Requirements
5–7 years of marketing experience, ideally in betting space
Deep knowledge of the UK betting ecosystem, user behavior, and regulatory landscape
Proven experience launching or scaling a consumer product in UK
Strong background in performance marketing, influencer/affiliate marketing, or growth
Data-driven mindset with experience using analytics and attribution tools
Nice to Have
Experience with sportsbook or iGaming launches
Existing network of UK creators, affiliates, or media partners
Startup or high-growth environment experience
What we offer
Opportunity to lead a high-impact product launch
Ownership over marketing strategy in one of the world’s largest betting markets
Competitive compensation with upside
Comprehensive health benefits covering medical, dental, and vision
Life and disability insurance
Paid parental leave
A supportive, fun, and kind team dedicated to your success