Head of Brand & Design

Head of Brand & Design

About Liberate

Liberate is the System of Action for Insurance—deploying insurance-native AI agents across sales, service, and claims to resolve customer requests end-to-end across voice and digital channels. Unlike basic voice bots or horizontal AI platforms, Liberate orchestrates complete workflows with built-in governance, safety controls, and full auditability designed for regulated, long-form customer interactions.

The Role

We're hiring a Head of Brand & Design to elevate Liberate's brand to match our next chapter of positioning: modern, enterprise-grade, and unmistakably credible in a regulated market.

This is a senior player/coach role. You'll lead the brand and creative function end-to-end—setting the bar for craft and consistency while personally shipping high-impact work. You'll also manage existing agency partners and build a small in-house team (expect to hire 1-2 designers).

Key context: Our visual identity is directionally locked. The biggest opportunity is to sharpen the voice, tone, consistency, and polish across every channel and customer touchpoint.

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What You'll Own

1) Brand consistency, voice & tone system (your #1 priority)

• Establish and own Liberate's voice + tone guidelines (and make them usable across Marketing, Sales, and leadership comms).

• Build a "brand QA" operating system that ensures consistency and polish across web, campaigns, sales assets, events, and social.

• Create scalable templates and a lightweight brand governance process so teams can move fast without drifting.

2) Translate positioning into world-class creative (brand → GTM)

• Turn our differentiators—System of Action, resolution vs. deflection, governed execution, and auditability—into simple, compelling visual stories that land with insurance execs.

• Own the look/feel of core GTM assets: company deck, 1-pagers, proof/ROI visuals, product narrative diagrams, and campaign creative.

• Partner closely with Product Marketing to keep message-market fit tight and to evolve how we express outcomes (speed-to-resolution, CX, cost).

3) Web and lifecycle creative (premium + conversion)

• Own design direction for the website experience (page templates, landing pages, conversion flows) and ensure the site reflects "modern + trusted + enterprise-ready."

• Partner with Growth/Demand Gen on CRO and paid creative systems (ad-to-landing-page continuity).

4) Field & events creative (credibility at executive altitude)

• Create a premium, cohesive design system for events: executive dinners, conference presence, signage, handouts, follow-up kits.

• Make "trust signals" visible in the work (governance, safety, audit trail, enterprise readiness).

5) Team & agency leadership (player/coach)

• Lead and maximize current agencies/contractors; set clearer briefs, tighter review loops, and higher craft standards.

• Hire, develop, and coach 1-2 in-house designers over time.

• Establish a simple creative ops cadence (intake → brief review → ship).

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What Success Looks Like

First 30-60 days

• Brand + asset audit completed; clear priorities and a "consistency plan" across channels.

• Shipped quick wins: refreshed core templates (deck/1-pager/social), tightened voice/tone guidance, and an upgraded visual polish pass on key pages/assets.

90-180 days

• Liberate looks and sounds like the category leader: consistent, modern, and enterprise-grade everywhere.

• A repeatable creative system is in place across: web, paid, sales assets, and events.

6-12 months

• A distinctive Liberate "signature" creative language exists for the System of Action story and is broadly adopted internally.

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Who You'll Work With

• Reports to: VP Marketing

• Dotted line: Product (tight partnership; no direct ownership of product design unless later expanded)

• Close partners: Product Marketing, Growth/Demand Gen, Events/Field, Sales leadership, and exec team.

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What We're Looking For

• 12-15+ years in brand/design roles with deep hands-on craft (you still design).

• Proven experience in Series A-C environments (or equivalent pace/ambiguity), building systems that scale.

• Strong portfolio showing:

  • Brand systems + guidelines (not just one-off campaigns)

  • Enterprise storytelling (web, decks, narratives that persuade skeptical buyers)

  • High polish and clear taste

• Comfort marketing into regulated or trust-first categories (insurance/fintech/health/security) and translating complexity into clarity.

• Strong agency management skills (briefing, feedback, QA, and shipping).

Nice to have

• Experience building brand in vertical SaaS, workflow automation, contact center tech, or insurance tech.

• Motion/interaction design chops (for web and product storytelling).

• Experience building executive/event experiences.

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Location & Travel

• San Francisco Bay Area preferred, but not required.

• Expected travel to corporate in Berkeley every 4-6 weeks during early months (then can flex based on team rhythm).