Head of Demand Generation
Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field.
Siro is redefining how field sales teams learn, perform, and win.
We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.
Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners.
Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use.
Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber.
We’re building the future of human-AI collaboration in sales — and we’re just getting started.
Key Responsibilities
We are look for a Head of Demand Generation to scale qualified pipeline generation across our SMB, Mid Market, and Enterprise segments. This role reports directly into our CEO & Co-Founder.
Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes, while also maintaining pipeline generation from our SMB and Mid-Market segments
Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles
Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership
Requirements
6-10+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred)
Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership
Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)
Why join Siro as a Head of Demand Generation?
High-Impact Role: Lead the transition to enterprise GTM and influence company trajectory during a pivotal growth phase
Leadership Opportunity: Ground-floor opportunity to build and eventually lead a demand generation team as the company scales
Executive Visibility: Have significant influence on company strategy and resource allocation in a high-visibility role
At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.