FieldAI’s Irvine team is where embodied AI meets real robots, real sensors, and real field deployments. Based in the heart of Southern California’s robotics ecosystem, we build risk-aware, reliable, field-ready AI systems that solve the hardest problems in robotics and unlock the full potential of embodied intelligence. If you want your work to ship, get tested on hardware, and improve through real deployments, Irvine is the place. We go beyond typical data-driven approaches or pure transformer-only architectures, combining rigorous engineering with learning systems proven in globally deployed solutions that deliver results today and get better every time our robots run in the field.
About the Role
We are looking for a Head of Marketing to own Field AI’s end to end marketing, brand, and narrative execution across customers, investors, and the broader ecosystem.
This is a senior leadership role responsible for translating real product capability, deployments, and data advantage into a clear, credible, and repeatable market presence. You will own how Field AI is positioned, how our story is told, and how that story converts into revenue, credibility, and category leadership.
This role sits at the intersection of go to market, product marketing, brand, PR, and investor narrative. You will work closely with leadership, product, sales, and external partners to ensure that everything we put into the market is accurate, provable, and amplified through the right channels at the right time.
What You Will Own
Customer and Product Marketing
Own customer facing marketing that directly supports revenue, pipeline, and deployment velocityDefine and execute Field AI’s event and exhibition strategy tied explicitly to GTM objectivesOwn product marketing materials for events and customer engagement including brochures, demos, and visual explainersOwn website positioning and product marketing content with a focus on clarity, proof, and conversionBuild post deployment customer enablement assets including operations manuals, onboarding flows, and training contentDevelop QR based and video based customer education including YouTube and private content librariesOwn customer site videos that document deployments, use cases, and real world performanceBrand and Creative Direction
Storyboard and produce high quality case study and capability videos grounded in real deploymentsDefine how Field AI’s capabilities are shown visually and narratively to maximize credibilityDesign distribution strategies across social, owned channels, and partner amplificationMonitor competitors and partners across social and public channels and ensure Field AI’s advantages are clearly and consistently highlightedEnsure Field AI is talked about correctly and credibly even when we are not in the roomOwn Field AI’s brand system including website, visual identity, logos, and core creative assetsDefine and enforce brand voice, tone, and visual consistency across all touchpointsEnsure brand reflects Field AI’s technical maturity, deployment reality, and long term ambitionPartner with product and engineering to ensure creative work is grounded in what the system truly doesPR and External Communications
Own PR strategy and messaging while working with external agencies where appropriateEnsure press coverage reflects real capabilities, deployments, and momentumPrepare executives for media, public appearances, and external communicationsOwn news flow, announcements, and external narrative timing
Strategic Marketing Pillars You Will Drive
Ensure Field AI is consistently positioned around three core pillars:
Safety and deployability at scaleGeneral purpose autonomy across robots, tasks, and environmentsCost affordable and effortless deployment with no maps, no GPS, no connectivity, and minimal human supervision
The Outcome You Are Accountable For
Create the right market buzz so that investors, customers, and partners independently articulate the following about Field AI:
Field AI is the category winner and clearly ahead of competitorsField AI is the most general purpose autonomy platform with the largest TAMField AI has the most real deployments and is scaling faster than anyone elseField AI has the largest and most defensible real world data advantageField AI can deploy on low cost hardware and access a much broader market with superior marginsField AI has a uniquely strong and cohesive world class teamField AI is firmly in product mode with real systems deployed and scaling
What You Bring
Proven experience leading marketing, brand, or narrative at a high growth technology companyStrong track record owning company level positioning and category narrativeAbility to translate complex technical systems into clear, credible, and defensible messagingExperience building marketing that supports revenue and GTM rather than vanity metricsExcellent editorial judgment and high standards for evidence and proofExperience working closely with product, engineering, sales, and executive teamsComfortable owning external communications, PR, and executive readinessStrong written, visual, and verbal communication skills
What Sets You Apart
Experience in AI, robotics, autonomy, or deeply technical infrastructure productsExperience shaping or winning a category rather than following oneStrong point of view on credibility versus hype in frontier technology marketsExperience building brand and marketing systems from first principlesComfort operating in fast scaling, ambiguous environments with high ownershipExperience managing agencies, production partners, and external amplificationAbility to balance growth, demand generation, and narrative integrity without compromise
Our salary range is generous and we consider each individual’s background and experience when determining final compensation. Base pay may vary based on role scope, job-related knowledge, skills, experience, and the Irvine, California market.
Why Join FieldAI in Irvine?
In Irvine, you will work where the robots are. Our local team builds and tests systems on real hardware with real sensors, then ships them to operate in unstructured, previously unknown environments around the world. We are solving one of robotics’ hardest challenges: reliable deployment outside the lab. Our Field Foundational Models™ raise the bar for perception, planning, localization, and manipulation, with an emphasis on explainability and safety for real-world use.
You will collaborate with a world-class team that thrives on creativity, resilience, and bold thinking. We bring deep experience from organizations such as DeepMind, NASA JPL, Boston Dynamics, NVIDIA, Amazon, Tesla Autopilot, Cruise, Zoox, Toyota Research Institute, and SpaceX, along with a track record of field deployments and strong performance in DARPA challenge segments.
Be Part of the Next Robotics Revolution
We are looking for builders who want their work to leave the whiteboard and show up on robots. If you enjoy tackling tough, uncharted questions and working across disciplines, you will find your people here. Our teams span AI, software, robotics engineering, product, field deployment, and technical communication, all focused on shipping systems that perform in the real world.
Our headquarters is in Irvine, and we partner closely with teams there as well as colleagues across the US and around the world. Join us in Southern California and help define what dependable, field-ready autonomy looks like.
We value diverse perspectives and are committed to fostering an inclusive workplace. We evaluate candidates and employees based on merit, qualifications, and performance, and we do not discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, or any other legally protected statu