Head of Marketing & Demand Generation
About Integrant
For 34 years, Integrant has designed and delivered advanced, business solutions for U.S. enterprises in biotech, medical devices, manufacturing, finance, and related highly regulated industries. Our teams are experts in traditional web and mobile applications, AI/HPC infrastructure support, data engineering, predictive AI, machine learning, and Agentic solutions. We build long-term partnerships—two-thirds of our customers choosing to partner with us 5+ years—by solving mission-critical problems with rigor, empathy, and measurable outcomes.
Location: Egypt (Hybrid). Candidates based in UAE or Jordan are also welcome to apply.
The Opportunity
We’re looking for a high-impact Head of Demand Generation & Marketing to own lead generation for the U.S. and European market and turn Integrant’s technical excellence into a predictable pipeline of qualified opportunities. You’ll build and lead a focused team, shape our go-to-market motions, and partner directly with the U.S. leadership.
What You’ll Do
Leadership
- Build, mentor, and scale a high-performing marketing team focused on pipeline creation.
- Own the strategy and day-to-day execution of multi-channel demand generation.
- Oversee and align content, creative, demand gen, web development, and marketing operations to ensure consistent brand and pipeline impact.
- Partner with technical leadership to translate strategic goals into executable marketing campaigns.
- Establish operating cadence, KPIs, and dashboards that tie activities to revenue outcomes.
Lead Generation & ABM
- Design and run multi-channel outbound and ABM programs targeting U.S. mid-to-large enterprises.
- Craft compelling, value-led messaging for CTOs, CIOs, VPs of Engineering, and Operations leaders.
- Build and maintain clean target account lists, ICPs, segmentation, and lead scoring in collaboration with Sales.
Campaigns & Content
- Launch and optimize campaigns across SEO/SEM, paid social, LinkedIn, webinars, and email.
- Collaborate with technical leaders to translate capabilities into solution narratives, case studies, and thought leadership.
- Oversee sales enablement materials (decks, case studies, one-pagers) and ensure consistency across website, social media, and digital channels.
- Test, learn, and iterate to improve CTRs, MQL→SQL conversion, and campaign velocity.
Funnel Management
- Qualify inbound and outbound leads through structured discovery.
- Maintain accurate CRM hygiene (HubSpot/Salesforce, LinkedIn Sales Navigator) and ensure smooth handoffs to U.S.-based sales teams.
- Establish clear SLAs with Sales for lead follow-up and progression.
- Orchestrate nurture tracks to move accounts from awareness to opportunity.
Market Intelligence & Field
- Track U.S. buyer trends, competitor moves, and regulatory or industry shifts in target verticals.
- Own the strategy, planning, and execution of U.S. conferences and trade shows, including creative, logistics, and on-site representation as needed (up to 30% travel).
- Gather insights from delivery and product teams to align offerings with market demand.
Requirements
What You’ll Bring
Essential
- 7–10+ years in B2B marketing and lead generation for complex technical or software services.
- Proven success building programs that generate sales-qualified pipeline for U.S. or European markets.
- Experience leading cross-functional marketing teams (content, demand gen, creative, web).
- Excellent English communication skills—able to translate technical capabilities into business value.
- Proficiency with CRM and marketing automation tools (HubSpot or Salesforce) and LinkedIn Sales Navigator.
- Analytical, data-driven mindset with command of funnel metrics, attribution, and ROI.
- Demonstrated ability to select and implement the right marketing tech stack (ABM platforms, analytics, automation).
Preferred
- Familiarity with AI/ML, data engineering, DevOps, or enterprise software development services.
- Background in software services or consulting environments serving U.S. clients.
- Experience in biotech, medical devices, manufacturing, or other highly regulated industries.
- Hands-on experimentation mindset across copy, offers, and channels.
- Experience with account-based marketing and modern inbound strategies.
Benefits
- Competitive base salary plus performance bonus tied directly to qualified pipeline delivered and sales outcomes. Travel expenses covered for approved U.S. trips.
- Six-month career advancing opportunities
- Supportive and friendly work environment
- Premium medical insurance [employee +family]
- English language development courses
- Interest-free loans paid over 2.5 years
- Technical development courses
- Planned overtime program (POP)
- Employment referral program
- Social insurance