Head Of Marketing/ Marketing Automation Manager

Our Client is a global life science reagents company supplying ELISA kits, antibodies, assays, and immunology tools to academic and industry researchers worldwide. We sell directly to scientists and operate a data-driven, performance-focused commercial model.

Role Summary
We are hiring a Marketing Automation Manager to own, build, manage, and be
accountable for the full end-to-end marketing automation system across all channels.

This role has clear ownership and responsibility for:

• Lifecycle strategy and execution
• Automation tooling and architecture
• Cross-channel orchestration
• Revenue and pipeline impact
• This is a hands-on ownership role, not a coordination or advisory position.
  Note: We already have dedicated Product Management and SEO roles. This position
  focuses on activation, automation, and conversion.

Requirements

Key Responsibilities

1. End-to-End Marketing Automation Ownership

Design and operate the full marketing automation lifecycle:
Lead capture → nurture → conversion → repeat purchase → re-engagement

Build scalable, documented automation workflows
Own the marketing automation roadmap and execution

Multi-Channel Automation

• Own and integrate automation across:
• Email (plain-text and HTML/image)
• CRM-driven workflows
• Website forms & behavioral triggers
• Audience sync for paid retargeting (Google, Meta, LinkedIn)
• Optional SMS / WhatsApp (where compliant and relevant)

Ensure channels work as one coordinated system, not silos.

1. Segmentation, Data & Personalization

Build and maintain segmentation by:

• Research area
• Product interest
• Buyer type (PI, postdoc, lab manager, industry)
• Geography and institution type
• Purchase and engagement behavior
• Own data hygiene, lifecycle states, and enrichment
• Use behavioral data to drive timing, messaging, and offers

1. Campaign & Revenue Ownership

·       Plan and execute automation for:

·       End-of-year budget spend campaigns

·       Limited-time promotions

·       Product launches and portfolio pushes

·       Align automation with Sales priorities and territories

·       Take responsibility for conversion, revenue contribution, and attribution

1. Platform & Stack Ownership

 Own the marketing automation platform end-to-end:

·       Selection, configuration, integrations

·       Deliverability and compliance (GDPR, CAN-SPAM)

·       CRM and e-commerce data sync

·       Ensure the system is scalable, reliable, and well-documented

Measurement & Optimization

• Define and track success metrics:
• Engagement
• Conversion
• Revenue and pipeline influence

Run A/B tests on:

• Messaging styles
• Subject lines
• Timing and offers
• Continuously optimize based on performance data

·       Required Experience
Essential

·       2+ years in marketing automation / lifecycle marketing

·       Proven ownership of end-to-end automation systems

·       Hands-on experience with platforms such as:

·       Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar

·       Strong execution mindset with commercial accountability

·       Comfortable operating at both strategy and execution level
Desirable

·       B2B, life sciences, biotech, or technical product experience

·       Experience working closely with Sales and CRM pipelines

·       Understanding of long sales cycles and repeat purchasing

·       Experience managing GDPR-compliant global audiences

Location: Fully Remote

Salary $4500