Head of Operations

Job Title: Head of Operations

Job Type: Full-Time Remote

Time Zone: PST time zone

Overview

We are seeking a battle-tested, execution-obsessed Head of Operations to serve as the organizational second-in-command. This role is designed for a high-performance operator who can transform ambition into predictable, repeatable revenue at speed and scale. You will take full command of operations across the business — team performance, supply chain, fulfillment, Amazon and DTC execution, systems, and cross-departmental alignment.

This is not a coordinator role, a “process manager,” or a support seat. This is the #2 role in the organization with full ownership of everything outside of vision, brand, and product innovation. The ideal candidate is a high-performance athlete at their core — someone who lives the lifestyle, thrives under pressure, and upholds elite standards in both personal and professional arenas.

First 90 Days: Non-Negotiable Deliverables

If the following cannot be achieved within 90 days, this role is not a fit.

1. Full Team Audit Completed

• Clear “keep / develop / replace” decisions on all current roles
• Low performers removed; A-player replacements identified and/or hired

2. Operating System Fully Implemented

• Company-wide operating cadence installed (weekly planning, SOD/EOD reporting, KPIs, sprint cycles)
• SOP library built or refined
• Leadership synchronization and accountability loops running smoothly

3. Operational Command Transferred

• CEO fully removed from internal meeting ownership and execution oversight
• All bottlenecks surfaced and eliminated

4. Organization Running as a Predictable Machine

• Absolute clarity on roles, deliverables, deadlines, and consequences
• No ambiguity on ownership or execution pathways

Key Responsibilities

• Build, lead, and continuously elevate a lean, high-output team (current team of ~8, growing quickly)
• Own and orchestrate all core operational functions, including:
• Supply chain and logistics
• Manufacturing operations
• Amazon operations and marketplace performance
• DTC fulfillment
• Marketing execution and the creative-to-revenue pipeline
• Install, refine, and enforce company operating systems (Notion-based OS, SOPs, dashboarding, reporting cadence)
• Make decisive hiring and firing decisions to maintain an A-player environment
• Identify and eliminate friction points across all departments with exceptional speed
• Act as the CEO’s force multiplier — providing pushback, strategic clarity, and execution discipline
• Drive alignment, remove silos, and ensure the company runs on precision, momentum, and accountability

Requirements

Mandatory Prerequisites (No Exceptions)

1. Current or former competitive athlete — you train seriously, optimize health, and live the lifestyle.
2. Deep personal commitment to performance, health optimization, discipline, and high personal standards.
3. Prior experience running operations for a $20M–$100M e-commerce, DTC, Amazon, or CPG organization (or a division of similar scale).
4. Proven track record leading remote teams of 10–30+ people.
5. Demonstrated ability to remove underperformers quickly and hire A-level replacements.
6. Based in (or working on) a western time zone with a strong, execution-first work ethic.
7. Decisive, calm under pressure, and relentlessly focused on clarity, ownership, and speed.

Technical Requirements

• Experience as a COO, VP of Operations, Director of Operations, or equivalent role within a fast-paced consumer brand
• Mastery of:
• Amazon Seller Central
• Shopify
• Supply-chain logistics and vendor management
• DTC fulfillment operations
• Proficiency in key operating tools including Notion, Slack, Loom, G Suite, and KPI dashboard platforms
• Highly analytical mindset — able to pressure-test plans, diagnose bottlenecks, and build data-driven systems