Head of User Acquisition

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a Head of User Acquisition to take full ownership of execution quality, operational processes, and performance delivery within the User Acquisition Department.

This is a hands-on leadership role, you will manage a team of 3–6 User Acquisition Managers across different seniority levels and will be fully accountable for the team’s KPIs, execution discipline, ROI, and results.

You are expected to build strong operational processes, maintain high execution quality, and actively participate in performance management. This role requires deep hands-on expertise - not theoretical leadership.

This is a high-impact, high-responsibility role. Results, efficiency, and ROI are the primary measures of success.

Key Responsibilities

• Team Leadership & Development
  Lead, mentor, and develop a team of User Acquisition Managers. Ensure continuous growth in knowledge, execution quality, and performance across the team.

• Hands-On Performance Management
  Stay deeply involved in daily operations. Be able to step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and demonstrate best practices.

• Budget Ownership at Scale
  Manage and oversee $1M+ monthly advertising budgets across all networks, ensuring disciplined spend allocation, controlled scaling, and performance stability.

• Facebook as a Core Channel
  Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel.

• Analytics, Insights & Data-Driven Decisions
  Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities. Collaborate closely with the Analytics team to stay continuously informed about funnel performance, attribution, cohort behavior, and overall acquisition efficiency.

• Process & Reporting Setup
  Build, document, and enforce clear UA processes, reporting standards, and performance review cadences. Ensure transparency and full control over daily, weekly, and monthly results.

• Creative Ideation Process
  Build and manage a structured process for sourcing, testing, and iterating creative ideas. Work closely with Creative Managers to continuously identify and scale top-performing creatives.

• Operational Excellence
  Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring.

• KPI Ownership
  Take full responsibility for team KPIs, including efficiency and ROI metrics. Results and outcomes are the primary measure of success.

Qualifications

• Senior User Acquisition professional with leadership experience.

• Proven hands-on management of $1M+ monthly advertising budgets.

• Deep, practical expertise in Facebook Ads or Google Ads, with ownership of Facebook Ads as the primary acquisition channel.

• Proven experience managing multiple paid acquisition sources beyond Facebook and Google is a strong plus.

• Strong analytical mindset with the ability to work deeply with data to extract insights.

• Experience collaborating closely with Analytics teams to guide decision-making.

• Focused on high-ROI, efficient scaling, not just spend growth.

• Comfortable working directly inside ad accounts, not only at the reporting level.

• Experienced in training, coaching, and developing UA teams.

• Structured, disciplined, and highly accountable.

• Able to operate effectively in a fast-paced, high-pressure environment.

• Clear, direct communicator focused on results.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• First Interview (60 minutes)

• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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