Influencer Branded Content Sr lead

Who You’ll Be Working With

At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms.

You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline—establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences.

You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends—we create them.

If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark.

What You Will Do

• Oversee the strategy of key influencer marketing campaigns and maximize the efficiency and quality of the team to ensure all aspects of the campaign meet and exceed client expectations.
• Craft end-to-end full-scale influencer and branded content campaigns, including client briefing process, influencer identification, negotiations, publisher partnerships, activation, content approvals, and reporting and analytics.
• Communicate strategy, campaign status, and performance to senior-level clients via weekly calls, email exchange, and in-person meetings.
• Leverage knowledge of all social media platforms, both established and emerging.
• Track and synthesize ongoing trends in influencer marketing to ensure we are best in class.
• Drive organic growth, through the integration of more media channels, to bring content based programs to life.
• Take an active role in new business opportunities, including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts.
• Collaborate with analytics and strategy teams to develop measurement plans that assess impact and optimize performance.
• Leverage product development teams to identify and prioritize technological advancements of the practice, coupled with larger business priorities, integrating with the Alli platform.
• Work in partnership with additional Media Centers of Excellence (i.e. Affiliate, Social, Video, etc.) to strengthen connection and impact strategies for a more cohesive, full-funnel approach.
• Work alongside the Head Leader of Influencer & Branded Content to modernize PMG’s Influencer and Branded Content offering, while also cross-training PMG's internal practitioners to ensure the team's capabilities are evolving and staying ahead of the curve.
• Serve as a thought leader on emerging platforms, creator culture, and best-in-class content innovation.

What You Will Bring

• 8–10+ years of experience in Influencer & Branded Content, including 6+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
• Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
• Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.
• Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.
• Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.
• Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.
• Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimize campaign performance.
• Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.