Integrated Strategy Insights Lead

Who You Will Be Working With

You’ll be part of PMG’s Strategic Planning & Insights team, embedded within Nike’s North America Integrated Media business. Day to day, you’ll partner closely with Media leads, Creative partners, and Client Strategy teammates to turn cultural understanding and audience insight into plans that feel distinctly Nike—clear, intentional, and built for how people actually move through sport and culture.

You’ll also collaborate with channel specialists (social, video, search, commerce, and more) to make sure recommendations are grounded in how platforms work and how audiences behave. As initiatives expand, you’ll connect with cross-agency partners in creative, PR, experiential, and sports marketing to keep storytelling aligned across touchpoints. You’ll report into the Head of Integrated Strategy for Nike and help support junior teammates by modeling strong thinking, curiosity, and a generous, collaborative working style. Most importantly, you’ll help keep the work rooted in Nike’s voice and cultural role—so every plan feels like it could only come from Nike and this team.

What You Will Be Doing

• Stay close to sport, culture, and emerging media behavior, spotting signals across identity, community, platforms, and trends and answering “why now?” with clarity.

• Lead integrated strategy workstreams for specific campaigns, initiatives, and parts of the funnel, aligned to the broader integrated approach set by senior leadership.

• Bring a sharp understanding of how audiences experience Nike, using research and cultural fluency to inform channel choices, platform roles, and the shape of the plan.

• Serve as the connector between creative and media, ensuring the consumer journey feels cohesive, human, and intentional from start to finish.

• Turn cultural insight, audience research, brand context, and platform realities into clear frameworks and briefings that teams can actually build from.

• Build communications architectures and content ecosystems that define how ideas travel across paid, owned, earned, experiential, and partner moments.

• Pressure-test ideas as they move from concept to execution, pushing against work that feels generic, repetitive, or out of step with Nike’s role in culture.

• Partner with channel leads to ensure integrated recommendations are feasible, well-informed, and delivered accurately across platforms.

• Create integrated POVs, strategic narratives, and plan stories that drive alignment internally and land confidently with Nike stakeholders.

• Present regularly to Nike mid-level partners, with opportunities to co-lead workshops, working sessions, and brainstorms.

• Use performance learnings and measurement insights to improve future strategy and raise the bar on integrated thinking over time.

What You Will Bring

• 5+ years of experience in integrated strategy, communications planning, cultural strategy, brand strategy, or content strategy.

• A strong point of view on sport, culture, and audience behavior—especially within youth and athlete-driven communities.

• Proven ability to connect cultural signals, audience insight, and platform behavior into a cohesive communications approach.

• Comfort working across paid, owned, and earned ecosystems, with particular strength in digital, social, and emerging platforms.

• Strong research instincts, able to pull meaning from qualitative and quantitative inputs and translate it into action, not just slides.

• Sound strategic judgment: you know when to lean on the data and when to make a clear call.

• Clear writing and confident presentation skills, with the ability to explain your thinking and stand behind recommendations.

• A collaborative style and the ability to challenge constructively, raising the quality of the work while building trust.

• Strong organization across multiple workstreams, stakeholders, and timelines, with the ability to operate independently.

• Proficiency in PowerPoint or Keynote, and comfort building clean, compelling strategy narratives.

• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.