International Media Buyer

The Role

This role requires strong strategic thinking, advanced negotiation skills, and a proven ability to deliver measurable results. Acting as a client-facing strategist, direct media buyer, and programmatic trader, you will ensure campaigns are executed flawlessly while driving innovation and efficiency across the media buying function.

What You’ll Do

● Develop client-focused media plans with clear strategic rationale by leveraging audience research, market insights, and performance data to plan, negotiate, and execute audio media schedules.

● Execute programmatic audio campaigns with a "Hands on Keyboard" (HOK) approach; manage campaign setup, bidding strategies, audience targeting, and optimization directly within Demand Side Platforms (DSPs) to complement direct buys.

● Collaborate with internal teams to deliver tailored recommendations and solutions informed by demographics, consumption patterns, and emerging technologies such as attribution and identity resolution.

● Present media plans and optimizations to clients.

● Enter media plans into Engage with accuracy and attention to detail.

● Manage budgets and maintain a rolling pipeline of opportunities, proactively identifying areas for growth.

● Build and maintain relationships with audio publishers in Europe and globally to gain insights into local market conditions, trends, and the audio landscape.

● Lead negotiations with media partners to ensure favorable outcomes and strong ROI.

● Oversee flawless campaign execution across multiple platforms.

● Monitor performance and implement real-time optimizations to maximize results.

● Handle ad hoc requests with agility, supporting overall client strategy and needs.

● Establish and enforce best practices for pixel tracking, vendor verification, and reporting to ensure data accuracy and campaign success.

● Provide monthly updates, summaries, and reports on market insights, competitive analysis, and emerging trends to internal teams.

● Act as a subject-matter expert for internal teams, providing guidance on international audio advertising strategies, rates, and best practices.

● Facilitate communication and coordination between internal teams and external partners to ensure seamless execution of international campaigns.
● Manage proprietary international contact lists and databases.

● Perform additional duties as needed to support the evolving needs of the organization.

Requirements

• Fluency in English is mandatory; Spanish preferred; additional languages a plus.
• Minimum 5 years of experience in advertising, media planning, or related roles (audio experience preferred).
• Demonstrated "Hands on Keyboard" (HOK) experience working within DSPs (e.g., The Trade Desk, and AdsWizz) with a strong understanding of programmatic audio inventory and PMP negotiations.
• Knowledge of the audio advertising landscape, ideally in European and international markets.
• Self-starter with a strong sense of ownership and accountability.
• Excellent communication and relationship-building skills, with the ability to engage stakeholders at all levels and solve problems creatively.
• Analytical mindset with the ability to gather, interpret, and present data and insights effectively.
• Proven track record of managing projects and coordinating cross-functional teams in fast-paced environments.
• Detail-oriented with strong organizational skills; able to prioritize and multitask effectively.
• Basic understanding of database and data principles to ensure clean and accurate data maintenance.
• Flexibility to travel internationally for client meetings, industry events, and market research.

Benefits

• 🎄 Christmas Bonus: 30 days, to be paid in December.
• 🩺 Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• 🩹 Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• 😁 Dental Insurance: Always smile with confidence!
• 💼 Life Insurance
• 🌴 Vacation Days: 12 vacation days.
• + 📅 Floating Holidays: 3
• 📱 Cell Phone Reimbursement & Transportation Subsidy.
• 🌐 Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• 🌍 Multicultural Exposure: Work with operations within Mexico and the United States.
• 🎉 MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• 💸 Exclusive Discounts: Benefits with different companies for being part of MezTal.
• 📚 Academic Agreements: Access to national universities and language schools.
• 🚀 Career Growth: We will search for the best conditions for progressing in your career.