Lead Analyst, Growth (Hybrid)
Hi, Future Homie!
At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?
📍Your Impact Starts Here
We’re looking for a Lead Growth Analyst who’s passionate about using data, experimentation, and automation to shape the future of Product-Led Growth at Homebase. You’ll play a critical role in accelerating product growth and broader revenue generation, driving clarity across funnels, and building the internal data products that empower every team to make faster, smarter decisions.
This is a high-impact opportunity to lead experimentation strategy, connect product and go-to-market data, and create self-serve tools that unlock scale. You’ll collaborate with partners across Product Growth, Marketing, Lifecycle, Engineering, and RevOps to design experiments, model business impact, and tell stories with data that influence where we focus next.
If you love turning complexity into leverage – through systems, experiments, and clear narratives – this is your chance to lead that evolution.
These are the key ways you’ll contribute and create impact in this role:
Lead and elevate experimentation practices within the growth org – empowering PMs through coaching on hypothesis framing, experiment design, metrics, and interpretation, while delivering rigorous A/B test insights that improve activation, conversion, and monetization.
Model expected KPI impact and ROI to prioritize the most valuable experiments and initiatives.
Build and maintain a clear, consistent growth metric framework across the funnel, ensuring data definitions stay accurate and reliable across Product and GTM.
Proactively identify growth opportunities and leading indicators – surface trends, risks, or untapped segments before they appear in dashboards.
Build internal data products and self-serve assets (dashboards, metric layers, notebooks, or apps) that empower teams to explore data independently and reduce ad hoc requests.
Translate complex insights into concise, actionable recommendations for executives and business stakeholders.
Partner with Revenue and GTM leaders to connect product engagement data to marketing and sales performance – creating a true end-to-end growth view.
Champion AI-assisted analytics – automate manual workflows, accelerate analysis, and share best practices for AI-enabled decision-making across the org.
Ensure instrumentation and tracking integrity through close collaboration with data engineering peers.
Coach other analysts on experiment design, statistical rigor, and storytelling best practices.
🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:
6–8 years of experience in analytics, analytics engineering, or data science roles with measurable business impact; at least 2 years operating at a senior or lead level.
Advanced SQL skills and experience with modern analytics stacks (dbt, Databricks/Snowflake, Looker, Tableau, or Thoughtspot).
Experience designing and interpreting A/B or multivariate tests, including statistical power and significance frameworks.
Proficiency in Python or R for analysis and experimentation workflows.
Ability to model business impact, quantify opportunities, and prioritize by expected ROI.
Strong experience building scalable, self-serve analytics tools (dashboards, reusable notebooks, or metric layers).
Exceptional communication and storytelling – able to translate complex data into executive-ready insights and influence decision-making.
Experience working across Product, Marketing, and GTM teams in a high-growth SaaS or subscription environment.
Demonstrated AI fluency – leveraging AI tools to accelerate workflows, increase analysis velocity, and enable others to do the same.
Self-starter mindset, ownership mentality, and the ability to balance speed with analytical rigor.
🤝 The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.
💡 Be Customer Obsessed – Solve problems with empathy and creativity.
⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.
🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.
What We Offer
💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
⏰ Time Flexibility: Flex time off + company holidays + designated focus periods
👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
🛡️ Protection Plans: Life insurance + short/long-term disability coverage
🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days
💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.
What to Expect During the Interview Process
Meet the Talent Acquisition team, Rachel U.
Meet the Hiring Manager, Vlad A.
Participate in a Talent Showcase
Meet Cross-functional Partners
Background Check + Offer Stage
Welcome to the team, Homie 🎉
💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!
Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
👋 Hey, We’re Homebase
Unstoppable teams start here.
Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.
At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.