Lead Conversion Copywriter

About the role (What you’ll be doing)

We’re looking for writers. The best in Australia.

If you think that might be you, we want to hear from you.

You care deeply about the craft of writing. You’re as interested in persuasion as you are in creativity, and you believe great copy is built on clarity, argument, and judgment.

You’re ready to step into a role with real ownership: shaping how Juniper speaks to patients across our entire funnel, raising the bar for conversion and lifecycle writing, and setting the standard for what “good” looks like.

This is a role for a senior writer who wants to lead through craft, influence outcomes at scale, and leave a clear fingerprint on a brand with a mission to make healthcare accessible and human.

You’ll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your strategic leadership and writing will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, etc.

• Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention
• Translate complex health topics into hyper-clear messaging that builds trust and drives action
• Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
• Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging
• A/B test your work and optimise it using data and best-practice techniques
• Ensure consistency in tone, narrative, and brand messaging across channels and formats
• Partner closely with design, lifecycle, product, and growth teams, including stakeholders with backgrounds in growth marketing, CRO, or conversion strategy, where copy performance is a shared responsibility
• Apply AI deliberately to increase efficiency and effectiveness, without compromising writing quality or compliance

About you (Who you are)

• You bring extensive experience writing conversion-focused copy for D2C brands, and have an instinct for messaging that converts
• You’ve written across an entire customer journey, so you (a) know how to thread cohesive messages throughout and (b) can pivot tactics and best-practice to each stage of the journey
  • Specific experience with landing page optimisation, email marketing, and UX writing preferred
• You’re a sharp, empathetic writer who can balance clarity with persuasion
• You’re experienced with AB testing and are energised by data, feedback, and iteration - you see every word as testable and every result as a learning opportunity
• You have a strong sense of ownership, you’re curious, and you believe that collaboration and feedback leads to better outcomes
• You’re efficient, and can identify what matters most in ambiguous situations

Nice-to-haves (but not deal-breakers)

• You have experience mentoring junior writers and uplifting writing quality across a team
• You have a knack for process improvement, using internal systems and AI writing tools to scale great copy efficiently
• You have experience in a regulated space (ideally health, but including fintech, insurance) and understand how to balance compliance with compelling messaging

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Be an owner - Equity for everyone means you share in our success.
• Work where well-being matters - Experience catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, to health, professional development, and personal days, Whoop membership, and our Employee Assistance Program.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.