Lead generation specialist

Skills:

• Minimum 2 years experience in marketing operations, CRM administration, sales operations, or campaign coordination

• Hands-on experience with CRM platforms (Salesforce, HubSpot, Zoho, or similar)

• Experience supporting B2B services, technology, or IT-focused teams

• Preferred: Experience supporting security services, MSPs, or IT service providers

• Comfortable with outbound communication and sales-related activities

• Strong organizational skills and keen attention to detail

• Ability to manage multiple workstreams without losing accuracy

• Clear written and verbal communication skills

Responsibilities: Marketing & Campaign Execution

• Coordinate marketing campaigns across email, CRM, and outbound channels

• Support creation and distribution of marketing materials such as one-pagers, decks, and service summaries

• Maintain campaign calendars, task lists, and timelines

• Ensure messaging and materials align with service offerings and delivery readiness

CRM & Revenue Operations

• Maintain CRM data hygiene for leads, contacts, accounts, and opportunities

• Manage lead routing, assignment, and status tracking

• Support sales and outreach teams with pipeline updates and follow-ups

• Build and maintain basic reports and dashboards to ensure visibility

Lead Flow & Process Support

• Monitor lead progression from marketing to sales to service delivery

• Identify and address breakdowns in follow-up, tracking, or handoffs

• Escalate issues and recommend process improvements

• Ensure data accuracy for reliable leadership reporting

Success Indicators:

• Campaigns launch on time with flawless execution

• Leads are tracked, routed, and followed up without gaps

• CRM data is accurate and trusted by leadership

• Sales and service teams have timely access to information

• The Growth Quarterback can focus on alignment and momentum instead of cleanup

Why This Role Matters: This role ensures the revenue engine operates smoothly. Without it, marketing slows, leads get lost, and service teams lose visibility. If you are detail-driven, system-oriented, and enjoy making execution smooth and reliable, you will play a critical role in Tech Experts Houston's growth.