Lead - Paid Performance Marketing (Digital Marketing)
Job Responsibilities
- Monthly and quarterly business review
- Stay up to date with best practices, new tools, and technologies
- Understand the team’s challenges by managing the end-to-end process: research, campaign planning, production, performance monitoring, campaign optimization, reporting and consultation
- Responsible for driving initiatives to achieve our client’s business objective (often revenue or number of lead) using social media advertising, search advertising (Google, Yahoo, and Bing), display advertising, YouTube advertising, and mobile application advertising
- Analyze and optimize the campaign portfolio using the data-driven technique. Then, develop strategies to grow the business
- Channel performance evaluations
Key Requirements
- 2-4 years of experience and knowledge in Digital Marketing is a must!
- Strong Google Marketing Platform knowledge is preferred.
- Strong analytical skills and experience generating performance reports
- Have a team management experience.
- Eagerness to learn and adopt new tools/technologies as well as share knowledge with others
- A self-starting attitude – the ability to work independently and take initiatives
- Ability to manage multiple projects simultaneously
- Ability to work as a team and with clients
- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD