Lead Video Ad Copywriter
WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
MUST HAVE:
- 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
- 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
- Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
- Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
- High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
EXPERIENCE: 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity
YOUR ROLE
Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
OUTCOMES
- Brand Strategy & Creative Excellence
- Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
- Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
- Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
- Copywriting Leadership in Performance Marketing
- Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
- Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
- Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
- Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
- Innovation & Opportunity Sourcing
- Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
- Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
- Video Scriptwriting & Compliance Alignment
- Lead the development of compelling video scripts that drive performance and meet compliance standards
- Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
- Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
- Team & Resource Management
- Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
- Own the budget and resource allocation for writing support while maximizing ROI
- Build systems, workflows, and training resources to improve creative operations and knowledge sharing
COMPETENCIES
- Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.
- Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.
- Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
- Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
- Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.
- Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.