Lead Video Strategist & Producer
$112k - $168k USD
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
At Klaviyo, the Brand, Creative, & Events Team in Marketing is a diverse, ambitious group of inquisitive, thinkers, passionate creators, and innovative strategists united by our mission: We empower creators to own their destiny. At our core, our company values fuel our creative approach, defining how we work, make decisions, and drive success. During any one day, we’re building new systems, expressing our evolving brand across web, social, events, and beyond to deliver remarkable experiences at every touchpoint. But there’s so much work to do. So, that’s where you come in.
As Klaviyo continues to scale its brand and digital presence, we are building a strategic, repeatable video engine within Marketing that blends thought leadership, educational value, and entertaining episodic storytelling. The Senior Video Strategist & Producer will architect and operationalize this engine — developing recurring formats, building scalable production systems & templates (that can be utilized by agency partners, freelancers or AI tools) and delivering high-quality, on-brand video programming across web, YouTube, social, and digital channels. This role combines creative leadership, editorial thinking, and hands-on production expertise to ensure video content is not only compelling, but sustainable, measurable, and strategically aligned with marketing goals.
This role is one-part high-level strategist and one-part video creator. You will be essential to architecting Klaviyo’s SEO/AEO strategy via creative video programs, building helpful, on-brand content that fosters deep B2C relationships and helps consumer brands grow. This is a pivotal moment for Klaviyo, and we are looking for a veteran leader to push boundaries and deliver the best work of their career.
How you’ll make a difference:
- Design and implement scalable production workflows, templates, standards, and 'kit' components (MOGRTs, Figma components for video) to support high-volume content creation and ensure brand alignment with minimal oversight for always-on social and YouTube content.
- Build repeatable systems that balance quality, speed, and efficiency.
- Identify and implement workflow optimizations, including responsible use of AI-enabled tools, to improve production speed and scalability.
- Define the video roadmap for SEO and Answer Engine Optimization (AEO), ensuring Klaviyo is the definitive voice for B2C growth.
- Work across the organization, partnering with Marketing and Customer Education teams to align video series with business objectives and product mastery.
- Lead and direct external agency partners and internal resources to scale production without compromising our "pixel-perfect" brand standards.
- Build and own the systems required to produce video series at scale, sharing best practices that empower thousands of brands.
- Partner with teams to identify high-impact video opportunities.
- Translate business objectives into structured video initiatives.
- Coordinate with external partners and freelancers as needed to scale output.
- Actively implement AI-enhanced workflows and emerging video technologies to keep Klaviyo at the cutting edge of digital storytelling.
Who You Are
- Proven Expertise: 8+ years of experience in video production, content strategy, and creative direction, with a track record of building successful video initiatives or series.
- Cross-Organizational Fluency: Demonstrated ability to lead complex projects across multiple departments, including Marketing, Product, and Education.
- Strategic & Technical Dual-Skillset: Expertise in high-quality motion graphics and rhythmic, engaging video editing, balanced with the ability to lead high-level strategy.
- Toolbox Mastery: Deep proficiency in Premiere Pro, After Effects, and Figma, with a mastery of AI-driven production and personalization tools to scale video creation, enabling the production of dozens of tailored versions from a single asset for B2C segments.
- Scale Specialist: You have a proven ability to simplify complex concepts into engaging visuals and repeatable content formats for a global (multi-language) B2C audience
Preferred Qualifications
- Extensive experience in a fast-paced SaaS environment, spanning both B2B and B2C relationship building.
- Deep background in storytelling-driven content that blends aesthetics with functional educational value.
- Strong, proven understanding of YouTube, SEO/AEO, and social video content strategy
- Exposure to 3D design (C4D, Blender) or immersive web technologies to elevate video series production.
- Proven experience directing and managing large-scale video production budgets and overseeing external production agencies to deliver world-class creative work, comfortable flexing between hands-on execution and high-level strategic oversight.
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$112,000—$168,000 USD
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.You can find our Job Applicant Privacy Notice here and here (FR).