Lifecycle Marketing Manager (Expansion)
About us
Common Room is the AI GTM Platform that empowers your teams with AI agents built on complete buyer intelligence. We unify every signal across the full buyer journey into one continuously-updated, person-level view—so your team knows exactly who to target and why, what to say, and when to reach out.
GTM teams are drowning in tool sprawl, fragmented data, and AI that doesn't deliver. Common Room replaces your disconnected stack with one platform built for scale and complexity. We bring together data, orchestration, and execution in one system built for orgs of 75-1000+.
We've raised over $50 million from top-tier investors including Greylock, Index, and Madrona, and we're backed by 25+ operators from companies like Figma, Stripe, Airtable, Slack, Notion, Loom, and more.
You + Common Room?
You'd be joining a team that values simplicity, passion, trust, each other, and our customers above all. We ask hard questions, collaborate gladly, and make decisions quickly.
So hello! Please, knock on our door. We'd love to meet you.
About the Role
We need someone who sees customer LTV as a systems problem—and knows how to solve it.
You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities. This means building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter.
You're not just sending emails. You're architecting the customer journey from activation through expansion, using data to identify signals and automation to act on them at scale.
What You'll Own
Expansion Revenue Programs
Build and optimize lifecycle campaigns that directly drive net revenue retention:
Upsell & expansion campaigns – Usage-based triggers that identify accounts ready for add-ons, seat expansion, or plan upgrades
New customer onboarding & activation – Multi-touch email and in-app sequences that drive time-to-value, feature adoption, and early engagement
Product adoption & feature discovery – Targeted campaigns that introduce users to capabilities they're not yet using (based on behavioral triggers)
Re-engagement & win-back – Automated programs that detect inactivity and bring dormant users/accounts back into the product
Feature launch sequences – Drip campaigns that educate existing customers on new capabilities and drive adoption
Customer Education & Enablement
Create the content and experiences that help customers get more value:
Live webinars – Monthly product webinars showcasing new features, use cases, and best practices
On-demand training – Recorded tutorials, walkthroughs, and how-to guides delivered via email and in-app
Use case storytelling – Customer examples and workflow templates that show practitioners how to win
Onboarding content – Written and video content that accelerates time-to-first-value
Cross-Functional Orchestration
Be the connective tissue between teams:
Partner with Product to understand feature usage patterns and identify expansion opportunities
Work with Customer Success to build playbooks that combine high-touch and automated motions
Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations
Feed insights from RevOps to refine segmentation, scoring, and campaign triggers
What "Expansion" Means in This Role
You'll drive growth within our existing customer base through:
User expansion – Converting limited user accounts into large accounts (5 → 50 → 200+)
Feature adoption – Getting customers to activate and use more of Common Room's capabilities
Plan upgrades – Moving customers from Starter → Team → Enterprise tiers
Add-on purchases – Introducing new integrations or premium features
Usage growth – Increasing engagement, activity, and value realization over time
Your north star metric is Net Dollar Retention (NDR).
Who You Are
Must-haves:
4-6 years in B2B SaaS lifecycle, customer, or growth marketing – You've built email nurture programs, onboarding flows, or expansion campaigns that drove revenue
Expansion mindset – You understand the difference between acquiring customers and growing them; you've owned NRR or expansion metrics before
Marketing automation expertise – You're proficient in tools like HubSpot, Marketo, Iterable, Customer.io, or Braze; you can build complex workflows and segmentation logic
Data fluency – You're comfortable in Salesforce, Snowflake/Omni/Metabase, or similar; you use data to identify opportunities and measure impact
Strong writer – You can craft email copy that converts, write webinar scripts that engage, and create training content that educates
Systems thinker – You see the customer journey as an interconnected system, not a series of one-off campaigns
Comfortable presenting – You've run webinars or customer training sessions and feel confident on video/live
Nice-to-haves:
You’re comfortable sharing your knowledge and trainings more widely
Background in customer success or onboarding (you've been in the seat of your CS partners)
Knowledge of GTM/RevOps tools – You understand how sales and marketing teams actually work (Salesforce, Outreach, Gong, LinkedIn Sales Navigator, etc.)
Familiarity with Common Room's ICP – You know the pain points of RevOps, Sales Ops, or Marketing Ops professionals
Experience building PQL (product-qualified lead) programs or usage-based scoring
Technical curiosity – You're not a developer, but you understand APIs, webhooks, and how systems integrate
Why This Role Matters
Expansion is our growth engine. New logo acquisition is expensive; growing existing accounts is how we build a sustainable business. You'll directly impact:
Net revenue retention (NRR) – The metric that determines our valuation
Product adoption – Getting customers to use more of Common Room = more value = higher retention
Sales efficiency – Your campaigns will surface warm expansion opportunities for the sales team
Customer success – Your programs will help CS teams scale their impact
You won't just be "marketing to customers"—you'll be engineering the growth motion that determines our success.
Who You'll Work With
Product team – Weekly syncs to understand roadmap, usage data, and feature adoption
Customer Success – Partner on playbooks, share insights, identify at-risk accounts
Sales (AE/AM team) – Surface expansion signals, warm up accounts, pass qualified leads
RevOps – Align on data, reporting, lead routing, and campaign measurement
Marketing (Demand Gen, Content) – Coordinate messaging, share assets, align on priorities
Our values:
Be Customer-centric - We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions.
Strive for Simplicity - We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building.
Make it Happen - We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions.
We’re In this Together - We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency.
Our benefits:
Our investment in caring for our employees and their families is a key part of our values and culture at Common Room:
Competitive base compensation with meaningful equity ownership
Health insurance including medical, dental, and vision, HSA and FSA
We pay 100% of your employee premium and 50% of your premium for any dependents
Unlimited Paid Time Off
Paid Company Holidays
Work from home policy including a laptop and support for your home office needs
Monthly Remote Stipend
401(k) self contribution
Paid Family Leave
Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
Common Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.