Manager, Industry Marketing (Banking & Financial Services)

The Manager, Industry Marketing (Banking & Financial Services) will own and execute Fingerprint’s marketing strategy for one of our key verticals. You’ll combine deep industry knowledge with creative marketing instincts to shape how Fingerprint shows up in the financial services ecosystem, from brand storytelling and thought leadership to sales enablement and event presence. You’ll shape the narrative for one of the most important industries we serve, bringing clarity and creativity to complex topics like identity and fraud.

This role sits within the Product Marketing organization, collaborating closely with Product, Sales, Content and Demand Generation to drive vertical awareness, pipeline, and revenue among Fortune 500 financial institutions, fintechs, and payment providers.

What you'll be doing:

• Own the vertical strategy - Build and execute the go-to-market plan for Banking & Financial Services, aligned with Fingerprint’s growth goals and enterprise sales priorities.
• Be the industry voice - Develop and articulate a compelling POV on identity, fraud, and risk prevention in financial services; become a trusted internal and external subject-matter expert.
• Create high-impact content - Write and direct thought leadership pieces, customer stories, web copy, presentations, and campaigns tailored to the BFSI audience.
• Elevate Fingerprint’s visibility - Represent the brand at major industry events and conferences; identify speaking, sponsorship, and partnership opportunities that build credibility.
• Fuel demand and enable sales - Partner with Demand Gen and Sales to design campaigns, ABM initiatives, and enablement materials that accelerate pipeline within target accounts.
• Translate product innovation into business value - Work cross-functionally with Product Marketing to align messaging and launches with the challenges and priorities of enterprise financial institutions.
• Track market and competitive trends - Stay ahead of shifts in fraud, risk, payments, and authentication landscapes to refine positioning and ensure Fingerprint remains top of mind.
• Establish processes and best practices for industry marketing

What we're looking for: 

• 6–10 years of B2B marketing experience, with at least 3+ years focused on banking, financial services, or fintech.
• Strong grasp of enterprise buyer personas, risk and compliance priorities, and the digital transformation landscape within financial institutions.
• Proven experience owning vertical marketing strategy and collaborating cross-functionally to deliver measurable pipeline impact.
• Exceptional writing, storytelling, and content development skills; ability to tailor tone and message for different audiences.
• Confident representing the company at industry events and engaging directly with senior-level stakeholders.
• Strong program management and prioritization skills; thrives in a fast-moving, high-growth environment.
• The ideal candidate is well-connected within the BFSI ecosystem, with familiarity across banking associations, industry events, and media.
• Role requires proficiency with macOS and comfort working fully remotely using tools such as Slack, Google Workspace, and Zoom.

For US-based employees, the cash compensation range for this role is $140,000 - $160,000. We set standard ranges for all US roles based on function, level, and geographic location, benchmarked against similar stage growth companies. To comply with local legislation and provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. However, these ranges are specific to the hiring location and may differ within or outside the US. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.